Samsung Electronics Holds 31% Share in Global TV Market, '1st Place for 14 Consecutive Years'

2019 Global TV Market Revenue Share at 30.9%, Achieving 14 Consecutive Years of No.1 Position

Samsung Electronics has achieved the number one global TV market share for 14 consecutive years, led by its latest product, the QLED TV. Samsung Electronics models are showcasing the QLED TV.

[Asia Economy Reporter Changhwan Lee] Samsung Electronics has achieved the number one global TV market share for 14 consecutive years, led by its latest product, the QLED TV.

According to market research firm IHS Markit on the 19th, Samsung Electronics maintained the top position in the global TV market last year with a 30.9% share by sales and a 19.8% share by volume.

With this, Samsung Electronics has defended its number one position in the global TV market for 14 consecutive years since first ranking first with a 14.6% share by volume in 2006.

The growth of QLED TVs, Samsung Electronics' flagship product, was remarkable. QLED TVs have the advantage of realizing ultra-high definition close to reality based on the latest display technology, Quantum Dot.

Last year, Samsung Electronics sold 5,323,000 QLED TVs, more than doubling sales compared to 2,599,000 units the previous year. The proportion of QLED TVs in Samsung Electronics' total TV sales also increased about twofold from 6.3% in 2018 to 12.1% in 2019.

Samsung Electronics is also leading the overall market with a 52.4% share by sales in the premium TV market priced above $2,500 in 2019. In particular, in the fourth quarter of last year, it achieved a sales share of 55.3%, setting a record for the highest quarterly share ever.

In the large-screen TV market of 75 inches and above, Samsung Electronics achieved a 49.6% share by sales last year, increasing its influence in the large-screen market. It is reported that Samsung recorded an overwhelming share of around 60% in the largest market, North America, for TVs 75 inches and above last year.

The gap with the second and third ranked companies has also widened. LG Electronics took second place with a 16.3% share by sales last year. Sony followed in third place with 9.4%, and Hisense and TCL each held 6.4%.

A gap was also evident between QLED TVs and their competitor, OLED TVs. The total sales volume of QLED TVs last year was 5.97 million units, significantly higher than the 3 million units of OLED TV sales. For large-screen TVs of 75 inches and above, 818,000 QLED TVs were sold globally, while only 56,000 OLED TVs were sold.

The reason Samsung Electronics maintains a high market share in the TV market is interpreted as its continuous strengthening of the large-screen lineup centered on QLED TVs and its preemptive establishment of ultra-high definition TVs in the market, maintaining a super-gap strategy.

A Samsung Electronics official stated, "This year as well, we will expand our main QLED TV lineup and further strengthen our leadership in the large-screen and premium markets."