illoom, Double Winner at Germany's 'iF Design Award 2020'

Family Bed 'Kushino' · Kids Table 'Dabolinetto' Awarded

Illoom Family Bed 'Kushino'

[Asia Economy Reporter Kim Cheolhyun] Ilroom, a living furniture brand under the Persys Group, announced on the 18th that it won two awards in the Home Furniture and Kids Furniture categories at the German 'iF Design Award 2020.'

Started in 1953 by the German marketing consulting company International Forum, the 'iF Design Award' is considered one of the world's top three design awards alongside the American 'IDEA Design Award' and the German 'Red Dot Design Award.' The iF Design Award evaluates design, innovation, and functionality comprehensively across seven categories including product, packaging, communication, and concept, awarding the best design outcomes each year. Winning this award means that the design competitiveness is recognized globally.

The product by Ilroom that won in the Home Furniture category is the family bed 'Cushino,' which can flexibly adapt according to the family life cycle. It is a family bed product that creates a cozy atmosphere with its clean design, characterized by its ability to change according to the family life cycle from newlyweds to childbirth and children's growth, providing the optimal sleeping environment for each stage. By combining a queen-size bed used during newlywed years with a single bed and guard, it can be transformed into a family bed for the whole family, and when the child grows, the single bed can be separated and used as an independent space for the child.

In the Kids Furniture category, the kids table 'Dabolinetto' was selected as the winner. Created in collaboration with world-renowned Italian designer Alessandro Mendini, this product is designed with the concept of a 'wooden picture book' that becomes a playmate for children, not just a simple kids table. The tabletop features various colorful patterns including animals, houses, and villages. An Ilroom brand representative said, "Through this award, Ilroom's design value has been recognized based on research into consumers' living environments, habits, and lifestyles, and its professional development of furniture." "We will continue to strive to create furniture that combines aesthetics, practicality, and safety based on consumer research," they added.