Kim In-gyu, President of HiteJinro, to Personally Lead Efforts to Attract Investment in the U.S.

Tera, Jinro, and Others Hold NDR in the U.S. Following Popularity in Singapore Last Year
Explaining 2019 Business Performance and Status in Major Cities Including New York

[Asia Economy Reporter Lee Seon-ae] Kim In-gyu, CEO of HiteJinro, will personally embark on an overseas Non-Deal Roadshow (NDR).

HiteJinro will conduct overseas IR activities in major U.S. cities such as New York and Boston for five days and four nights from the 17th to the 21st. CEO Kim will participate in this overseas IR schedule to meet directly with foreign institutional investors.

HiteJinro aims to expand brand awareness and enhance corporate value in overseas markets, as well as promote investment activities by improving understanding among foreign investors. Previously, a corporate briefing was held in Singapore in November last year.

HiteJinro plans to explain its 2019 business performance, the domestic market status including the ‘Terra’ and ‘Jinro’ products launched last year, and the recently spotlighted sparkling alcoholic beverage ‘Filite’, along with growth trends in overseas markets and future prospects.

Thanks to the explosive popularity of these two new products, HiteJinro succeeded in a turnaround by surpassing 2 trillion KRW in sales for the first time in seven years. HiteJinro’s 2019 sales amounted to 2.035 trillion KRW, a 7.9% increase compared to the previous year.

A HiteJinro official stated, “By actively explaining the new growth foundation established last year to investors, we will build trust in the company, attract investors’ interest, and further enhance HiteJinro’s corporate value.”