LF Jil Stuart Sports Launches AlphaAir Training Collection

[Asia Economy Reporter Yujin Cho] Lifestyle culture company LF (CEO Oh Gyusik)'s lifestyle sportswear brand JILLSTUART SPORT is launching the Alpha Air Training Collection on the 17th to mark the 2020 spring/summer season.

Alpha Air, meaning as light as air, is a training collection that maximizes ultra-lightweight features and consists of three lines: Air Core, Air Gear, and Air Freeze.

The Air Core training line uses premium imported materials to offer a lightweight yet excellent body temperature retention. The Air Gear training line provides optimal movement by applying functional materials with excellent elasticity and resilience along with structural cut lines. The Air Freeze training line focuses on maintaining a cool touch and refreshing wearing sensation using contact cooling materials.

The Alpha Air Training Collection is planned with over 20 diverse items centered on training tops and bottoms, shoes, and includes 7/10 length and 5/10 length pants, priced between 40,000 and 160,000 KRW. This collection is available at JILLSTUART SPORT stores nationwide and LF’s official online shopping mall, LF Mall.

A representative from LF JILLSTUART SPORT said, “To welcome 2020, we planned training styles that actively apply functional materials and high-tech patterns to provide consumers with the highest satisfaction while emphasizing our identity as a specialized sports brand. We will deliver differentiated value by upgrading functionality in a new way along with the brand’s modern design and sensibility.”

JILLSTUART SPORT is a sports line of the New York designer brand, known for its stylish and sophisticated designs. Since last year, it has strengthened its functional aspects to transform into a competitive performance sports brand, increasing customer preference. In addition to the newly introduced training collection, the brand plans to actively launch items specialized for running in the future, further emphasizing JILLSTUART SPORT’s unique identity.