LG Household & Health Care Appoints Actress Lee Se-young as Model for 'Yehwadam'

[Asia Economy Reporter Yujin Cho] LG Household & Health Care (CEO Cha Seok-yong) has selected actress Lee Se-young as the new face of its naturalistic herbal brand Yehwadam.

LG Household & Health Care explained that actress Lee Se-young’s graceful and lively image, showcased across both historical and modern dramas, aligns well with the image of Yehwadam, a naturalistic herbal cosmetic brand for various age groups.

Yehwadam is currently sold at Nature Collection and The Face Shop and is loved not only domestically but also overseas. Last year, it opened its first standalone store at the Shinsegae Duty Free Myeongdong branch, located in the bustling Myeongdong city center, a popular destination for tourists.

Yehwadam plans to continue active marketing activities by appointing actress Lee Se-young as its global model both domestically and internationally.

Yehwadam is a brand launched by LG Household & Health Care that embodies its herbal cosmetic expertise, based on the brand slogan “The Elegance of Art Created by Nature,” incorporating carefully selected natural ingredients with Yehwadam’s unique formula.

The flagship anti-aging line, Hwan Saeng Go, has maintained steady popularity since its first release in 2009 due to its distinctive rich moisturizing and deep nourishing effects. It harmoniously manages the energy of 12 herbal ingredients for the skin, including Reishi mushroom, Sanghwang mushroom, and wild ginseng, through the secret formula “Cheonhye Myungui Dan,” enhanced with “Boyun Dan” to provide deep and rich nourishment, offering flawless total anti-aging care.