Silla Internet Duty Free Shop, Up to 17% Additional Discount Every Monday

Up to 12% Additional Discount, Expanded Partner Discounts on Specific Days

Up to 17% Additional Discount When Paying on 'Shilla Pay Day' Every Monday

[Asia Economy Reporter Lim Hye-sun] Shilla Internet Duty Free has designated every Monday starting from the 17th as 'Shilla Pay Day' to strengthen its 'Specific Day Promotion.' As the usage rate of Shilla Pay, Shilla Internet Duty Free's simple payment service, increases, the strategy is to boost customer inflow on Mondays and capture weekday sales.

With the addition of Shilla Pay Day to the existing specific day partner discounts composed of six partners (Gmarket·Auction, T Membership, Happy Point, KT, OK Cashback, LG Uplus), Shilla Internet Duty Free members can now enjoy specific day discount benefits every day from Monday to Sunday.

One of Shilla Internet Duty Free's representative benefits, the Specific Day Promotion, offers up to a 12% discount without deducting partner points and grants partner rewards to members of specific partners on designated weekdays each month.

By adding Shilla Pay Day, Shilla Internet Duty Free has completed the 'Partner Discount All Day' lineup: ▲Monday Shilla Pay Day, ▲Tuesday Gmarket·Auction Day, ▲Wednesday T Membership Day, ▲Thursday Happy Point Day, ▲Friday KT Day, ▲Saturday OK Cashback Day, and ▲Sunday LG Uplus Day.

Specific day discount benefits can be used once per month per partner, and members with VIP status or higher in Shilla Internet Duty Free's customized membership 'Lala Club' can use them twice per month per partner.

The newly added Shilla Pay Day offers even stronger benefits. Unlike other specific day partner discounts, Shilla Pay members can receive up to a 17% discount every Monday on Shilla Pay Day without any monthly usage limit. Shilla Pay is a mobile-only proprietary simple payment service introduced by Shilla Internet Duty Free in September last year. It offers greater exclusive benefits such as discounts and rewards compared to other payment methods and is convenient to use, currently accounting for more than 50% of the payment amount by domestic customers using Shilla Internet Duty Free.

When paying with Shilla Pay, customers can receive up to a 5% instant discount without usage limits, and depending on the payment method and amount, ‘Lala Cash’ and ‘Smile Cash’?which can be used like cash at Shilla Internet Duty Free?are accumulated. Both Lala Cash and Smile Cash can be used as discount methods at Shilla Internet Duty Free. When paying 50,000 KRW or more with Shilla Pay, a 10,000 KRW prepaid card usable at Incheon Airport store is given, and billing discounts and interest-free installment events are continuously offered.