The Nation's First Introduction of 'AI Recommended Dispatch'
Recently, as orders through delivery applications (hereinafter apps) have increased, interest in platform labor such as 'Baemin Rider' has grown. When working as a platform worker, the work starts the moment the app is turned on, but you can stop anytime by pressing the end button, making time selection relatively flexible. Another difference from other jobs is that you are not tied to one company and can handle orders from multiple platforms simultaneously.
According to Woowa Brothers' subsidiary Woohan Youth (CEO Yoon Hyun-jun), which operates Baemin Riders, the number of phone inquiries related to Baemin Rider and Baemin Connector was recorded at 1,119 in December 2019. The number of inquiry calls, which was 524 in November, doubled. Riders are considered self-employed, while Connectors are part-time workers. The number of people actually entering the delivery business after consultation is also increasing. In the second half of last year, the number of new contracts for Baemin Rider and Baemin Connector averaged 2,600 per month. This means about 100 people started delivery work every day. Currently, Woohan Youth has about 2,300 Baemin Riders and 15,000 Baemin Connectors active.
Another reason for the recent increased interest in platform labor is that relatively high income can be earned depending on the amount of work. According to Woohan Youth, the average income of Baemin Riders in the second half of 2019 was 3.79 million KRW per month. Income increased compared to the first half (average 3.12 million KRW) due to more delivery orders and promotional delivery fees. In December last year, the monthly average income of Baemin Riders was 4.23 million KRW, and the top 10% earned more than 6.32 million KRW. The average weekly delivery time was 41 hours. Part-time Baemin Connectors were confirmed to have earned about 1.6 million KRW per month on average. When converted to hourly wages, Riders earned about 20,000 KRW, and Connectors about 13,000 KRW.
Woohan Youth is also operating various policies to improve the delivery environment for Riders and Connectors. They have arranged comprehensive motorcycle insurance to protect against personal injury and property damage, and 100% mandatory subscription to industrial accident insurance is required to protect Rider health. Moreover, the recently introduced artificial intelligence (AI) dispatch system by Woowa Brothers, applied first in Seoul’s Songpa and Gangdong districts, is expected to greatly enhance driving safety and convenience. This system automatically assigns the most suitable Rider or Connector by considering the delivery worker’s route and the characteristics of the ordered food. The algorithm automatically dispatches the 'most appropriate next call from my current route.' Until now, drivers often could not take their eyes off their phones while driving because they had to press the 'accept' button on the delivery call that appeared in real time to secure the next job. Among actual Rider accident cases, lack of forward attention accounted for 12% of all accidents. With the introduction of AI-recommended dispatch, drivers will be able to focus solely on driving, eliminating such safety issues.
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