What Was the Most Popular Bank Credit Loan Product Last Year?

Financial Information Platform Finda Survey... Non-face-to-face Products Also Popular for Jeonse and Monthly Rent Loans

[Asia Economy Reporter Haeyoung Kwon] Last year, among bank credit loans, the most popular product was the 'KB Star Credit Loan.' In credit cards, the 'Samsung Card TapTapO' ranked first as the most popular card. Following credit loans, non-face-to-face products also gained popularity in jeonse and monthly rent loans.

On the 15th, according to '2019 Financial Products at a Glance,' a summary of user behavior and performance on the financial information platform Finda last year, KB Kookmin Bank's KB Star Credit Loan accounted for 10.9% of all credit loan inquiries, ranking first. KakaoBank's 'Minus Limit Loan' and MG Nakwon Saemaeul Geumgo's 'Insaeng Finda Loan' also proved popular among credit loan products.

In mortgage and jeonse/monthly rent loans, the non-face-to-face exclusive product 'KB Star Jeonse Monthly Rent Deposit Loan' from Kookmin Bank was highly favored. Following it, NH Nonghyup Bank's 'Chaeum Fixed Rate Mortgage Loan' and Woori Bank's 'Woori Apartment Loan' attracted popularity.

In peer-to-peer (P2P) loans, there was high interest in Randit's 'Randit Simple Microloan,' 8 Percent's '8 Percent Refinancing Loan,' and PeopleFund's 'PeopleFund Loan.'

Among credit cards, Samsung Card TapTapO, which recorded the most monthly first-place rankings, held first place with 11.4% of total clicks. Last year, there were few new credit cards introduced. Due to the financial authorities' card fee reform plan in November 2018 and restrictions on marketing expenses, card companies discontinued many 'premium cards' with generous benefits. Popular cards from 2018 continued their popularity last year.

Next in popularity were Shinhan Card's 'Shinhan Deep Dream Card' and KB Kookmin Card's 'Good Day Allim Card.'

Lee Hyemin, CEO of Finda, said, "As fintech services continue to gain popularity, financial products that can be selected without directly visiting financial institutions are preferred," adding, "This year, non-face-to-face products from financial institutions are expected to expand further, and cooperation with fintech services will become more advanced."