Fila Kids Launches New Kids Spring Collection

[Asia Economy Reporter Yujin Cho] FILA Korea's kids brand FILA Kids announced on the 14th that it has launched the 'New Kids Spring Collection.'

This collection adds a newtro sensibility to the heritage of the FILA brand under the theme 'New Kids Begin.' It features FILA's signature linear logo and the brand's distinctive navy, white, and red colors, along with pastel colors, flower patterns, and tape details that evoke the feeling of spring.

The collection includes training jackets and pants, anorak jackets, sweatshirts, and shoes?items perfect for active children to wear and enjoy. The diverse and stylish designs reflect not only the tastes of children but also those of style-conscious moms and dads.

The collection's representative item, the Tepi Training Track Top Pants, is made of high-performance polyester material, ideal for children who move a lot. The FILA logo tape detail on the sides of the top and bottom enhances the design sensibility.

Sizes range from 100 to 165, and colors include five options from basic colors like black and navy to petal (pink), mint, and apple green. Thanks to the variety of sizes and colors, it fits children from toddlers to upper elementary school students. The track top is priced at 49,000 KRW, and the pants at 35,000 KRW.

The Blossom Training Track Top Pants maximize the seasonal atmosphere with a bright cherry blossom print. Made of high-performance polyester material, they offer comfortable wear, suitable not only for light exercise but also as everyday clothing. Available in petal pink and mint colors, sizes range from 100 to 165. The top is priced at 65,000 KRW, and the bottom at 39,000 KRW.

The Crema Anorak Jacket with a hood features a clean and simple design. Made of single-layer material, it can be worn as both an inner and outer layer. The banded hem provides windproof functionality. Sizes range from 100 to 165, and it comes in four colors: Ink Navy, Light Yellow, Petal (Pink), and White with the FILA logo print. The price is 59,000 KRW.

To coincide with the launch of this spring collection, FILA Kids released a pictorial featuring the brand models, the popular YouTubers Heunhan Nam-mae. Against the backdrop of a warm-colored indoor gym, Heunhan Nam-mae appeared alongside cute children dressed in FILA Kids' 2020 New Kids Spring Collection items, expressing the seasonality, vitality, and joy of spring with their whole bodies.