MiraeN Iseum Releases 49 Types of "Butt Detective" Stationery for the New Semester

[Asia Economy Reporter Jo In-kyung] Ahead of the new school term, MiraeN, an educational publishing company, has launched 49 new stationery products featuring the popular character "Eongdeongi Detective" under its children's publishing brand Iseum.

The collection includes essential school supplies that elementary students must have on their way to school, such as pencil cases, notebooks, diaries, and jump ropes, as well as character goods, making them must-have items in school bags. Each product features the master detective Eongdeongi Detective and his assistant "Brown" in various expressive designs.

Iseum's "Genius Detective Eongdeongi Detective" series is a detective fairy tale that follows the process of Eongdeongi Detective, who has an IQ of 1104, solving cases with his unique special skills. The cute characters and intriguing themes have gained great popularity among children. The recently released ninth volume, "The Case of the Three Lucky Cats," entered the top 10 comprehensive bestseller list shortly after pre-orders began in mid-January, demonstrating its bestseller strength.