Subway Line 2 Gangnam Station, where various events are held on weekdays and weekends, is filled with a variety of promotional materials at every exit, ranging from flyers for nearby restaurants, gyms, and English academies to discount coupons. Most of the promotional materials received contained similar content. The colors on the reflective paper were too intense, and the very large text made it visually uncomfortable to know where to focus. Even simple guides like leaflets or light promotional materials contain a lot of information. In the digital multimedia era, if the content or meaning you want to convey can be delivered intuitively and visually comfortably amid the flood of information, both companies and consumers will be satisfied.
The purpose and practicality of products provided by companies grow the product and brand value through customers' user experiences. Advertising visual and publication editorial design plays a role in consistently delivering product information to build an image.
Representative publishing editing programs include ▶2D graphics: Photoshop, Illustrator, and InDesign. To handle design tasks, Photoshop and Illustrator are basic programs. Photoshop is learned through skills such as image correction, photo compositing, fonts, colors, and layouts, while Illustrator is used to create vector images by designing logos, products, and icons for large-sized printed materials. InDesign arranges photos and text to produce highly readable books and magazines.
The three essential programs for advertising visual and publication editorial design are the minimum knowledge required. In particular, InDesign is very important for publishers, magazine companies, and advertising agencies handling publication editing materials because it shortens the publishing process and allows smooth communication with publication editorial designers to control the entire publishing editing process.
The scope of publishing with InDesign is vast. It is not limited to simply arranging text for book publishing but also includes newspaper design, magazine design, book design, brochures, catalogues, calendars, posters, package design, advertising editorial design, outdoor advertising (signboards, banners, X-banners) design, and infographics. Additionally, it can be linked with Photoshop and Illustrator to utilize vivid images and graphics, enabling the production of high-quality publication editing printed materials.
To get a job or change careers as an advertising visual and publication editorial designer, portfolios and practical experience are very important. Ezen Academy Computer School (Gangnam Station (Gangnam-gu), Sinnonhyeon Station (Seocho-gu), Yongsan-gu, Gwanak-gu, Gyeonggi-do Pangyo, Suwon) offers on-site printing factory training to learn the entire printing process for practical experience. Also, portfolio exhibitions and contests help develop skills and passion together.
Ezen Academy Computer School’s publication editorial portfolio was exhibited along with goods such as eco bags, mugs, and mini calendars at the Seoul Design Festival in December 2019, which was visited by over 100,000 visitors and received favorable reviews. Creating a publication editorial portfolio necessary for employment and obtaining related certifications makes employment and career changes easier. ▶Certifications include GTQ Photoshop, GTQ Illustrator, Colorist Engineer/Industrial Engineer, Visual Design Industrial Engineer/Engineer, Computer Graphics Operator, and Electronic Publishing Technician.
Advertising visual and publication editorial design education is recommended as government-funded free education.
Government-funded free education is a system where the Ministry of Employment and Labor supports part of the training costs for job seekers and workers to enhance job competitiveness. National strategic industry training and Employment Success Package Type 1 offer 100% free education. Employment Success Package Type 2 and the National Tomorrow Learning Card system provide up to 85% support for training costs, enabling government-funded education. The previously separate systems for unemployed and employed Tomorrow Learning Cards have been integrated into the National Tomorrow Learning Card, simplifying the government-funded free education system for both employed and unemployed individuals. To issue a National Tomorrow Learning Card, apply through the HRD-Net website or visit the local employment support center.
Celebrating its 15th anniversary this year, Ezen Academy Computer School has won the Education Service Brand Award for four consecutive years and operates 16 campuses nationwide, including Gangnam (Line 2 Gangnam Station, Line 9 Sinnonhyeon Station), Jongno (Jonggak Station, Jongno 3-ga Station, Jongno-gu, Dongdaemun-gu, Eunpyeong-gu), Sinchon (Sinchon Station), Nowon (Nowon Station), Sangbong (Sangbong Station), Dangsan (Dangsan Station), Songpa (Garak Market Station), Anyang (Anyang Station), Uijeongbu (Uijeongbu Station), Guri (Guri Station), Ilsan (Madu Station), Ansan (Handaeap Station), Seongnam Bundang (Migeum Station), Seongnam Moran (Moran Station), Gimpo (Janggi Station), and Jeonju (in front of Jeonbuk National University).
Above all, the mindset to want to do something is important in any work. If you put worries aside and learn step by step, the confidence and ecstasy you feel when the package product design you created is sold at convenience stores or when people carry the shopping bags you designed will be unforgettable.
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