[Asia Economy Reporter Lee Seon-ae] Burger King announced on the 3rd that it will renew its value-for-money set menu, All Day King, and launch two new menu items.
All Day King is a promotion under the slogan "Enjoy like a king all day long," allowing customers to enjoy popular burger set menus at reasonable prices without time restrictions. The Sadalla All Day King set is offered at 4,900 KRW, and the Double All Day King, an upgraded version with double patties, is available at 5,900 KRW per set.
The newly renewed Sadalla All Day King menu consists of four items, including the new Egg Chili Burger, Bulgogi Long Chicken, Whole Shrimp Whopper Junior, and Quattro Cheese Whopper Junior. The Egg Chili Burger, exclusive to Sadalla All Day King, boasts a rich flavor with a soft and fluffy egg bun, 100% pure beef patty, savory and mild egg patty, and spicy chili sauce harmoniously combined.
Along with Sadalla All Day King, the Double All Day King menu has also been renewed with the new Bulgogi Monster, Double Bacon Tomato Beef, and Double Hash Bulgogi sets. The Bulgogi Monster Burger features a new taste created by adding spicy Diablo sauce and bulgogi sauce to 100% pure beef patty and king chicken patty.
The Burger King Brand Communication Team stated, "By offering All Day King in two price ranges to suit preferences, it has received great love, recording cumulative sales of 17 million units," and added, "We plan to introduce a full renewal and exclusive new menu items so that customers can continue to enjoy Burger King at reasonable prices."
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