Samsung Electronics Unveils 'Grande AI' with All-in-One Control from Washing to Drying

Samsung Digital Plaza Gangnam Main Store New Product Launch
"Minimizing Household Labor Burden, Expecting More Leisure in Life"

Lee Jae-seung, Vice President and Head of Samsung Electronics' Home Appliance Business Division, is introducing a new product at the 'Samsung Grande AI' media day held on the 29th at the Samsung Digital Plaza Gangnam Main Store.

[Asia Economy Reporter Dongwoo Lee] Samsung Electronics unveiled its AI-powered washing machine and dryer, ‘Samsung Grande AI,’ for the first time on the 29th at the Samsung Digital Plaza Gangnam Main Store in Seoul.

The Grande AI features artificial intelligence that learns consumers’ usage habits and patterns on its own and provides customized services. It offers functions such as ‘All-in-One Control,’ which allows operation from the washing machine control panel to the dryer in one go; ‘AI Course Linkage,’ which automatically links the drying course to the selected washing course; and ‘AI Habit Memory,’ which remembers frequently used courses and options to suggest priorities.

◆ AI Solution for Washing and Drying Tailored to Me at Once = On this day, Samsung Electronics introduced the industry’s first ‘All-in-One Control’ function through Grande AI at the ‘Project Prism,’ a lifestyle showroom at Digital Plaza. This feature enables easy operation of the dryer from the washing machine. Since the dryer control panel is often hard to see when installed in series, this allows convenient control even without direct access to the dryer panel.

Models equipped with All-in-One Control support ‘AI Course Linkage.’ When a specific washing course is selected, the appropriate drying course is automatically set. The newly applied ‘AI Habit Memory’ function remembers the user’s frequently used courses and options, significantly reducing the hassle of setting them anew each time.

Grande AI has pre-learned and applied over 12 million consumer usage data points annually. It evolves with use, automatically recommending courses optimized for the consumer’s usage patterns.

It also includes the ‘AI Customized Washing’ function. The washing machine detects the laundry weight and automatically dispenses the appropriate amount of detergent, while sensors detect the degree of dirtiness and adjust the number of rinses, saving electricity, water, and time to achieve eco-friendly washing.

◆ ‘3-No (無) Safety’ Hygiene Management Implemented = The dryer features ‘3-No (無) Safety’ hygiene management, free from dust, rust, and residual water concerns. In addition to the existing ‘All-in-One Filter’ that filters lint and dust during drying, a dual-structured ‘Micro Safety Filter’ has been added. The triple filter minimizes dust penetration into the heat exchanger.

Thanks to the Micro Safety Filter, checking the heat exchanger’s condition once a year is sufficient for maintenance. Also, with no residual water, it is free from bacteria and odor causes, enabling hygienic management. A separate coating treatment was applied to prevent rust on the heat exchanger connection parts.

A Samsung Electronics model is introducing the AI washer and dryer "Samsung Grande AI," which provides washing and drying tailored to each consumer's usage habits, at the lifestyle showroom "#Project PRISM" located in the Samsung Digital Plaza Gangnam Main Store.

◆ Powerful Performance... Faster Washing and Drying = The Grande AI dryer significantly improved performance by equipping the largest compressor and heat exchanger capacity in Korea. It increased the amount of refrigerant circulated at once, and nine precision sensors accurately and quickly detect internal temperature and humidity, reducing drying time by 30% compared to before.

Samsung’s proprietary ‘Bubble Wash’ and Water Shot technologies complete washing, rinsing, and spinning in 30 minutes based on the standard course. For the shirt course, washing and drying a single shirt takes a total of 36 minutes. The product meets Korea’s top energy efficiency grade 1 for dryers, scheduled to be implemented in March, through AI precision control.

The internal drum temperature is maintained below 60°C to dry clothes without damage. The ‘360-degree Air Hole’ function, which allows natural drying, is retained. A new ‘Soft Bubble’ course was added that creates foam not only for detergent but also for fabric softener, preventing fabric softener from clumping or staining clothes.

◆ Design Innovation Considering Consumer Lifestyles = Grande AI reduces depth and narrows the gap from the wall compared to previous models to suit consumer lifestyles. This saves about 17 cm of installation space. The washing machine and dryer are designed as if they are a single product, enhancing interior aesthetics.

The control panel’s angle was changed from 50 degrees to 70 degrees to improve usability. The new product introduces a calm and luxurious ivory-tone color called ‘Greige’ in addition to the existing Black Caviar, Inox, and White colors.

◆ Consumer Experience Space Created Through Collaboration with Artists = Since its first opening in June last year, Samsung Electronics’ lifestyle showroom ‘Project Prism,’ where the event was held, has been visited by more than 75,000 people. Along with the launch of Grande AI, a ‘Laundry Cafe’ space was created where visitors can actually experience washing and drying.

Designers Seungji Moon, Seongbin Lim, and Hoseok Jang participated to create creative spaces using Grande AI. Each designer presented works titled ‘Interplay,’ ‘Bbalraeteo,’ and ‘Laundry Bar,’ respectively, which will also be open to consumers visiting the space in the future.

To commemorate the launch of Grande AI, Samsung Electronics will recruit a product experience group called ‘Grandes’ three times from this day until the end of next month. About 30 consumers selected for the experience group will be given the opportunity to use the product free of charge.

Lee Jaeseung, Vice President and Head of Samsung Electronics’ Home Appliance Business Division, said at the event, “If the ‘Bespoke’ refrigerator, the first result of ‘Project Prism’ introduced last year, was an innovation in design and emotion, Grande AI is a product that shows innovation in consumer experience through artificial intelligence,” adding, “We hope consumers can minimize the burden of household chores and enjoy more leisure in life through Grande AI.”