Muan Fire Station's Unique Campaign Using Traditional Liquor: "Evacuate First When Fire Breaks Out"

Muan Fire Station is promoting in a unique way by engraving the phrase "Evacuate First in Case of Fire" on Muan traditional liquor 'Ilo Saeng Makgeolli'. (Photo by Muan Fire Station)

[Asia Economy Honam Reporting Headquarters Reporter Seo Young-seo] Muan Fire Station (Chief Park Won-guk) announced on the 29th that, for the unique purpose of promoting fire safety closer to the daily lives of residents, it is engraving the phrase "Evacuate First in Case of Fire" on Muan traditional liquor 'Ilo Saeng Makgeolli' and promoting it.

'Ilo Saeng Makgeolli' has released 220,000 bottles since August last year, and traditional liquor with the promotional phrase engraved is displayed and sold at over 100 sales locations in the Muan, Mokpo, and Sinan-gun areas. Additionally, Ilo Brewery (CEO Lim Jin-gyun) has agreed to cooperate long-term for more than five years to enhance the image of traditional liquor sellers and for public fire safety promotion.

Chief Park Won-guk said, "By utilizing traditional liquor that reflects regional characteristics, we expect promotional effects not only in Muan but also in neighboring areas," and added, "We hope to raise awareness of the importance of fire evacuation to protect the lives and property of residents."