Cafe Startup 'Selecto Coffee' Offering Unprecedented New Year Discounts... Attention All Prospective Owners in 2020

The rising coffee specialty store ‘Selecto Coffee’ has announced that it will launch an unprecedented franchise discount promotion starting this January to welcome the new year, capturing the attention of prospective franchisees preparing to start their business in 2020.

Selecto Coffee has been loved as a coffee specialty franchise by offering five types of specialty Americanos to fully satisfy the tastes of customers of various genders and ages. Thanks to this, even though half of the 10 new dining brands close within a year, Selecto Coffee has continued its strength by winning the Korea Franchise Awards for six consecutive years.

Accordingly, this year, to support a new start in 2020, they plan to apply a dramatic discount on franchise startup costs. The highlight of this Selecto Coffee promotion is the significant reduction in initial startup costs. In addition, Woori Bank, a first-tier financial institution, offers loans up to 200 million KRW and interest-free leases for the necessary equipment and devices for the store, further reducing the burden on prospective franchisees.

Details of the promotion can be confirmed through consultation with the head office, and it is limited to the first 10 applicants, so it may end early once the quota is filled. Prospective franchisees can make a reservation in advance on the official Selecto Coffee website to visit the Seoul head office for consultation or attend the Busan business briefing session held at the Busan Seomyeon branch at 2 PM on the 30th for detailed explanations.

Especially for the Busan business briefing session, since it is held at an actual operating store, it provides the most vivid understanding of Selecto Coffee’s competitiveness. In fact, since last year, many prospective franchisees from Busan and Gyeongnam have attended this store business briefing session and proceeded to start their franchise. Applications for the briefing session and reservations for consultations at the Seoul head office can be made on the Selecto Coffee website.

A representative of Selecto Coffee stated, “After understanding the difficulties of actual Selecto Coffee franchisees, we found that most felt the startup barrier due to initial cost procurement,” adding, “We prepared this promotion to offer a reasonable low-capital startup item to them, and we plan to continue striving to prepare practical and valuable franchise benefits.”

Meanwhile, Selecto Coffee has established itself as a caf? brand with distinctive and diverse menus at reasonable prices, offering higher margins for franchisees than low-priced coffee while remaining accessible to consumers. As a result, many stores achieve high monthly sales exceeding 25 million KRW, making it a successful example of a low-capital caf? franchise item.