Frequently Launches 'A4 Half-Size' Mini Air Purifier

[Asia Economy Reporter Yujin Cho] Shinsegae International announced on the 28th that its own lifestyle brand Jaju has launched a mini air purifier called the ‘Clean Breath Air Purifier,’ featuring a compact and sophisticated design that can focus on air care in every room.

This product is small in size, about half the size of an A4 sheet of paper (approximately 16cm in diameter), and is designed for efficient use in narrow spaces such as living rooms, beside beds, study desks, and kitchen sinks. It features a clean and simple design in white color.

It applies a dual filter system with a pre-filter and a dust collection filter to thoroughly purify everything from visible hair-thickness dust to pollen, mold, house dust mites, and ultra-fine dust of PM1.0 size.

The dust collection method works by releasing negative ions into the air, which attract and absorb positively charged harmful substances and dust through static electricity.

Both types of filters can be used semi-permanently with just water washing, so there is no need to purchase or replace filters additionally, making it economical. With a maximum power consumption of 14W per hour, it can be used 24 hours a day with an electricity bill of less than 1,000 KRW per month, allowing for worry-free use.

It operates in three modes: normal mode, turbo mode with powerful purification for about 90 minutes, and sleep mode, a low-noise mode at 25.8dB, which is as quiet as the sound of leaves rustling.

Equipped with a laser sensor capable of measuring ultra-fine dust, it allows for more precise indoor air quality measurement, and the LED status indicator on the top of the product makes it easy to check.

To commemorate the launch, an exclusive online promotion will be held for two weeks from January 20 to February 7.

Through Shinsegae International’s official online mall SI Village, customers can get a 10% discount when purchasing one product, 15% off when purchasing two, and 20% off when purchasing three.

Since this product is used in every room, the more you buy and the more you buy together, the greater the benefits. Customers who purchase through the official Jaju app will receive a coupon for an additional 10,000 KRW discount.

A representative from Shinsegae International Jaju said, "Jaju’s air purifier is compact in size, making it suitable for use in every room as well as for single-person households or offices."