LG Electronics "Enjoy Puricare Air Purifier at Luxury Hotels"

Operating the Puriful Package at Banyan Tree Hotel

LG Electronics and Banyan Tree Club & Spa Seoul will install Puricare 360-degree air purifiers in 10 premium rooms, the 'Namsan Pool Premier Rooms,' and operate the 'Puripool Package' for guests from the 29th of this month to February 29th.

[Asia Economy Reporter Dongwoo Lee] LG Electronics announced on the 28th that it will launch a premium marketing campaign allowing customers to experience the PuriCare air purifier at a hotel.

From the 29th of this month to the 29th of next month, LG Electronics will install PuriCare 360-degree air purifiers in 10 'Namsan Pool Premier Rooms' at the Banyan Tree Club & Spa Seoul hotel located in Namsan, Seoul, and operate the 'PuriFull Package' product.

Guests can enjoy clean indoor air with the PuriCare 360-degree air purifier provided in the room. They will also receive a complimentary PuriCare Mini portable air purifier and breakfast vouchers for two. LG Electronics plans to place air purifiers not only in the rooms but also in the hotel’s restaurant, Festa by Mingu.

The LG PuriCare 360-degree air purifier features a Clean Booster on top that generates strong airflow to deliver clean air far and wide, enabling faster and more efficient purification of larger spaces. Its 360-degree design allows air to be drawn in and purified from multiple directions, reducing blind spots. The structure has no sharp corners, making it safe for children.

The PuriCare Mini is the first portable air purifier sold domestically to receive both the Small Air Purifier CA Certification and the Fine Dust Sensor CA Certification simultaneously from the Korea Air Cleaning Association.

Im Jeong-su, head of LG Electronics Korea B2B Marketing, said, "We will strengthen premium marketing to allow customers to experience the advanced performance and differentiated value of the PuriCare air purifier."