"Change the Image of the Korean Party"... 6th Recruit is 'Heo Eun-ah' (Comprehensive)

[Asia Economy Reporter Lee Ji-eun] The Liberty Korea Party has decided to appoint Heo Eun-ah, CEO of Yera-go and a brand image expert, as its sixth recruitment talent. Based on the recruitment of an image expert, the party aims to promote its innovation and reform, and to transform the young generation's unfavorable views of the party into favorable ones.

The Liberty Korea Party's Talent Recruitment Committee held a welcoming ceremony for CEO Heo, the sixth recruit of 2020, on the morning of the 23rd at the National Assembly main building.

CEO Heo is an expert in image strategy who started her business in her 20s and has studied brand image for over 20 years. She gained significant attention for predicting the election of Donald Trump in the 45th U.S. presidential election. She was the first in Korea to obtain the highest international certification in image consulting (CIM) and provides personal branding coaching for politicians and corporate executives, as well as service management and personal brand management coaching. Her major publications include Leader as a Brand, Coexistence Index NQ, Strong vs. Weak, I Decided to Change, and Mehrabian's Law.

CEO Heo stated, "If there is a role for me in a party that has reflected on the past and started anew to show political change for the people, I have decided to step forward and lend my strength." She added, "As an image strategy expert, I will play the role of coordinator in the innovative transformation and change of the Liberty Korea Party into a political force that listens to, empathizes with, and communicates with the people at their level."

She continued, "The Liberty Korea Party truly needs an image transformation," emphasizing, "It should not be an artificial image change like 'show communication' but an improvement of political image based on the identity and essence of conservatism, so that the public does not distance themselves from politics."

Through the recruitment of CEO Heo, the Liberty Korea Party plans to embark on image renewal. Party leader Hwang Kyo-ahn said in his welcoming speech, "Seeing that (CEO Heo) pioneered the unfamiliar field of image strategy shows her foresight and practical ability ahead of the times," and emphasized, "This area (image) is lacking in our party, but there will be many changes in this regard."

Leader Hwang also presented CEO Heo with a bouquet and a desk mirror as a symbol of leading the image renewal of Korean politics. He said, "Although Korea works hard, we have not properly promoted ourselves," and added, "Please work to improve the national image and also dramatically enhance our party's image so that we can approach the people more familiarly." Floor leader Shim Jae-cheol also requested, "By changing the image of the Liberty Korea Party, which plays a crucial role in Korea's economy, we can change the image of politics as a whole," and asked, "Please play a significant role in creating a new image for our party."