"Like a Sugar Boost"... Etude House Launches Collaboration Collection with Hershey's

[Asia Economy Reporter Yujin Cho] Etude House announced on the 22nd that it will release a limited edition sweet chocolate collaboration, the 'Hershey Collection.'

The new Hershey Collection consists of two types of eyeshadow palettes, two tints, beauty tools, and a special kit. The Play Color Eyes Mini is a 6-color eyeshadow palette featuring Hershey Original, a real choco brown color that looks as if chocolate has melted in, and Hershey Cookies and Cream, a milky and creamy color reminiscent of cookies and cream.

They also introduced the Powder Rouge Tint Hershey, which expresses deep and rich color with just one application thanks to the rich texture of Hershey chocolate, along with the My Beauty Tool Hershey Brush.

For one day only, Etude House's official online mall will offer the Hershey Eyes Early Bird Set at a special price to commemorate the pre-launch of the Hershey Collection. The Hershey Eyes Early Bird Set includes the Play Color Eyes Mini and the My Beauty Tool Hershey Brush, and will be sold at a 23% discount for 17,000 won.

Etude House's Hershey Collection will be available at Etude House stores nationwide starting from the 1st of next month.