"Ediya Coffee Launches 'Already Spring Drinks' Featuring Spring Strawberry Latte and Milk Tea"

[Asia Economy Reporter Lee Seon-ae] Ediya Coffee announced on the 21st that it has launched two new strawberry beverages for the spring season. The new products, ‘Spring Strawberry Latte’ and ‘Spring Strawberry Milk Tea,’ are based on the concept of ‘Strawberries and First Love,’ with an increased strawberry content to maximize the fresh taste and aroma of strawberries, and feature bright colors that evoke the feeling of spring.

The ‘Spring Strawberry Latte’ combines a sweet and tangy strawberry base with smooth milk, making it enjoyable for people of all ages without any burden. The ‘Spring Strawberry Milk Tea’ blends a strawberry base with milk and black tea, allowing customers to enjoy both the refreshing taste and the subtle aroma of black tea simultaneously. The prices are reasonably set at 3,500 KRW for the Spring Strawberry Latte and 4,200 KRW for the Spring Strawberry Milk Tea. The existing menu item, ‘Strawberry Shake,’ is also expected to receive an even better response from customers this year as iced beverages have become a trend during the winter season.

To celebrate the Lunar New Year holiday, Ediya Coffee plans to run a promotion for the new products through its membership app, ‘Ediya Members.’ The event will take place from the 23rd to the 28th, and among customers who pay for their drinks using ‘Ediya Order,’ a service that allows pre-ordering through the app, 2,020 people will be selected by lottery to receive a coupon for the ‘Spring Strawberry Latte.’

An Ediya Coffee representative said, “We have introduced two strawberry beverages that are sweeter and fresher by increasing the amount of strawberries in season,” adding, “We will continue to launch new products that enhance customer satisfaction through active product development reflecting seasonal trends this year as well.”