Hanwha Construction's First 'Forena' Apartment Move-In Begins

Foretna Sinjinju Move-in Begins
Recognized as a Landmark Complex in Sinjinju Station Area Urban Development Project Zone

[Asia Economy Reporter Onyu Lim] Hanwha Construction announced on the 20th that the first residential complex of its new premium brand ‘Forena,’ ‘Forena Sinjinju,’ has been completed and move-in has started this month.

Forena Sinjinju is located in Block E-3 within the Sinjinju Station Area Urban Development Project District in Jinju-si, Gyeongsangnam-do. It is a residential-commercial complex consisting of three apartment buildings and one officetel building, with 2 basement floors and 37 to 38 floors above ground. It is considered a landmark complex within the Sinjinju Station Area Urban Development Project District, which is being developed over a total area of 964,693㎡ in the Gajwa-dong area of Jinju-si.

As the first complex to introduce the Forena brand, differentiated designs were applied to entrances and other areas. The apartments are pilotis-type with no cars on the ground level; the main entrance is directly connected to the parking lot entrance, and the building entrances are constructed as integrated lobby types, expanding and connecting the surrounding pilotis spaces. The main gate design is inspired by starlight, embodying the grand yet refined aesthetics of Forena.

The apartment exterior features a luxurious and modern weaving color system, and logos and signage reflecting the Forena brand identity are attached to the side walls to enhance the premium feel.

Forena Sinjinju was sold in 2017 with a high subscription competition rate, averaging 15.38 to 1 and peaking at 50.75 to 1 in the first-priority subscription, resulting in a complete sell-out. Although it was originally sold under the previous brand (Kkum Egreen), it was changed to the Forena brand with the consent of more than 80% of the prospective residents, becoming the first Forena residential complex.

Meanwhile, Hanwha Construction’s new residential brand Forena means ‘connection’ in Swedish and embodies the intention to create a new residential culture through ‘connecting people and spaces.’ Since its launch in August last year, four newly sold complexes have consecutively sold out, solidifying its position as a premium brand.