[Asia Economy Reporter Park So-yeon] When the new year comes, people want to change the atmosphere of their home, but often feel overwhelmed about where to start. If changing furniture is difficult, simply changing the wallpaper can transform the ambiance of a room.
LG Hausys has introduced the 2020 models of its popular wallpaper products, ‘LG Z:IN’ wallpaper series ‘Besti’ and ‘Fianc?’.
‘Besti’ is a popular PVC wallpaper product known for its reasonable price and trendy designs, while ‘Fianc?’ is a wide-width (93cm) laminated wallpaper made from natural pulp, offering an affordable price and easy installation.
The newly launched ‘2020 Besti’ comes in 160 colors across three themes: ‘Retro Modern’, ‘Botanic Garden’, and ‘Urban Modern’.
Among these, patterns such as ‘Stone White Plaster’ and ‘White Plaster Painting’ that create a modern retro space, the ‘Forest’ pattern with pen drawings and rich fabric textures evoking the comfort of a forest, and the ‘Travertine’ pattern with subtle gloss and a modern marble feel that creates a chic modern space are expected to be popular.
Besti wallpaper is also a leading eco-friendly product in Korea, having received the highest grade (Grade 1) in the ‘European Textile Product Quality Certification’ in 2017, as well as environmental labels, Environmental Product Declarations (EPD), and low-carbon certifications awarded by the Ministry of Environment.
The ‘2020 Fianc?’ is available in 169 colors across three themes: ‘New Retro’, ‘Botanic Garden’, and ‘Urban Modern’.
It offers a variety of patterns such as ‘Retro White Plaster’ for a clean and modern space, ‘English Garden’ resembling watercolor paintings, ‘Leaf Fabric’ that looks like embroidered grass leaves, and ‘Gold Line’ which emphasizes modernity and luxury, expanding consumer choices.
In particular, LG Hausys released a sample book containing expert interior tips alongside the launch of the new Besti and Fianc? wallpaper products.
The sample book allows customers to easily select products by showing recommended wallpapers suitable for each space such as bedrooms, living rooms, and dressing rooms, along with images of the wallpapers applied in actual spaces.
Park Gwi-bong, Executive Director of LG Hausys Decorative Materials Division, said, "As more customers want to create their own unique spaces through interior design, we have introduced wallpapers with various designs reflecting current trends. We will focus our efforts not only on developing products with enhanced design and eco-friendliness but also on providing a selection process that impresses our customers."
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