[Asia Economy Reporter Yujin Cho] Global sports brand Adidas announced on the 6th that it has launched the stylish running shoes ‘Ultraboost20 Black’ to welcome the new year.
This product is a running shoe that combines Adidas’s cushioning material technology called Boost with a chic and sophisticated black color and a stylish design, featuring both functionality and fashion.
Released in two versions, the product comes in ‘All Black,’ which has a modern and chic feel with a black upper, dark gray three-stripe logo, and classic black Boost midsole, and ‘Black and White,’ which features a black upper with a clean white midsole.
In the Dazed Korea digital pictorial released to commemorate this launch, the Ultraboost20 Black is showcased as a daily fashion shoe that can be matched with various styles ranging from casual to formal wear.
The Boost midsole, symbolizing the Adidas Ultraboost series, converts the energy generated when the foot strikes the ground into propulsion and provides excellent responsiveness with its elastic cushioning.
The Stretchweb outsole, which optimizes adaptability to ground conditions, is equipped with durable Continental rubber to support stable running without wobbling in any environment.
The torsion spring on the sole provides quick propulsion and stable support during movement, while the subtly glossy 3D heel frame securely holds the heel.
The shoes are officially sold through the Adidas official online store, Adidas Gangnam Brand Center, major Adidas stores, and large multi-shoe specialty shops, priced at 219,000 KRW.
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