[Asia Economy Reporter Lee Seon-ae] Coca-Cola unveiled its 2020 New Year campaign TV commercial featuring models Park Bo-gum and Seulgi on the 2nd.
This commercial captures Park Bo-gum, Seulgi, and their peers experiencing small but precious moments of happiness in everyday life with a lively and warm perspective. Coca-Cola planned this campaign to inform consumers about the value of happiness found in the small yet special joys of repetitive daily life and to deliver a message of support and encouragement.
The commercial begins by showing the dazzling night view of Seoul. The camera sequentially shows friends excitedly running while enjoying the refreshing Coca-Cola after a performance, friends happy over a single tteokbokki on the street, and Seulgi and her friends thrilled by a perfect karaoke score of 100 points. Then, the commercial moves on to friends unable to hide their excitement over a unique experience at a hanok stay, friends receiving cheers from the audience with a stylish dance busking performance, and finally Park Bo-gum, Seulgi, and their friends enjoying a happy moment watching fireworks welcoming the New Year. The commercial concludes with the beautiful Seoul night view and the sizzle of Coca-Cola appearing after Park Bo-gum refreshingly enjoys the drink.
A Coca-Cola representative stated, “This commercial depicts Park Bo-gum, Seulgi, and their friends feeling small but precious happiness in daily life and delivers a thrilling message of encouragement to enjoy those moments even more specially with Coca-Cola,” adding, “Every year at the New Year, Coca-Cola has delivered thrilling encouragement and warm messages to consumers, and this year as well, we plan to carry out various marketing activities to provide refreshing happiness in everyday life.”
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