Flex Magic Pixel Integrates Privacy Protection
Galaxy S26 Ultra Demo on Display
On March 2, Samsung Display announced that it will participate in the world's largest information and communications exhibition, Mobile World Congress (MWC) 2026, held in Barcelona, Spain, from March 2 to March 5. The company will showcase its organic light-emitting diode (OLED) technology, optimized as an interface and component solution for artificial intelligence (AI) edge computing. This marks Samsung Display's fourth consecutive appearance at MWC. This year, under the concept of "Intelligent OLED City," Samsung Display aims to highlight its display technologies that have evolved into intelligent platforms for the AI era.
Samsung Display demonstrating the durability testing of foldable OLED using a robot basketball shooter at the 'MWC2026' booth. Samsung Display
At this exhibition, held under the theme of the "IQ Era," Samsung Display has organized its booth with four distinct themes: AI Square, AI Edge District, AI Entertainment District, and AI Sport District.
The highlight of this exhibition is the display-integrated privacy protection technology called "Flex Magic Pixel (FMP)." FMP controls the direction of light diffusion at the pixel level, maintaining clear image quality when viewed from the front while making the screen difficult to discern from the side. This is a display-integrated privacy protection technology. Samsung Display presents enhanced personal data security solutions through demo products emphasizing partial privacy protection, including the Galaxy S26 Ultra equipped with FMP technology. A company representative explained, "As the AI capabilities of smartphones become more advanced, the volume of learning about individual users increases rapidly and the use of personalized data also grows," adding, "FMP is a highly meaningful technology in that it can strengthen security functions at the hardware level by innovating the pixel structure of displays."
This technology is based on Samsung Display's existing low-power, high-brightness "LEAD™" technology and is realized through a "multi-shielding structure" that uses a finely arranged multi-array black matrix. At this MWC event, Samsung Display will unveil "LEAD 2.0™" combined with FMP and will actively promote it to global customers.
Exhibitions allowing visitors to experience innovations in durability and design have also been organized. In the AI Sport District, the company demonstrates the robust durability of its products by conducting foldable panel impact tests using an automatic golf putting machine and a robotic basketball shooter. In the AI Edge District, various OLED-based concept products are showcased. The companion robot "Mini PetBot" is designed to communicate with users through a 1.34-inch OLED display, while the "AI Toy House" demonstrates the potential for circular and flexible OLEDs to be used in furniture and interior accessories.
Samsung Display will hold an event at MWC 2026 where visitors can experience a mixed reality demo product equipped with a 5000 PPI RGB OLED display, allowing them to enjoy performance content from K-pop idols. Samsung Display
In the AI Entertainment District, Samsung Display exhibited a mixed reality (MR) demonstration in a headset form factor equipped with its RGB OLEDoS technology. OLEDoS is an ultra-high-resolution display composed of microscopic pixels, each just tens of micrometers in size, deposited on a silicon wafer. In particular, the RGB OLEDoS individually deposits red, green, and blue OLEDs, achieving color reproduction without the need for a separate color filter. This results in a wider color gamut and consistent color regardless of the viewing angle. The product boasts a 1.4-inch size and achieves an ultra-high resolution of 5000 pixels per inch (PPI), delivering more than ten times the sense of immersion compared to conventional smartphones. Visitors can vividly enjoy K-pop performance content and participate in events where they view their AI-generated avatars on displays of various sizes.
Tae Woo Kim, Executive Vice President and Head of Strategy & Marketing, Small & Medium Display Business, stated, "In the AI era, displays have evolved beyond simple information delivery tools to become personalized and intelligent platforms that understand and interact with users and their environments. With the advent of FMP technology, its importance as a hardware solution for strengthening smartphone security is growing, and we expect more consumers and clients to choose Samsung OLED."
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