Shinsegae to Host 'Spring Festival' in the City... From Media Art to Concerts

Spring Special Video Screening at Shinsegae Square Until the End of April
Relay Performances and Academy Lectures at Gangnam, Centum, and Hanam Branches
Expanded Cultural Content Offerings

Shinsegae Department Store is welcoming the spring season by offering a range of experiences for customers, including cherry blossom installations, media art, and concerts.

First, at the Main Branch's Shinsegae Square, a special spring video will be screened until the end of April. The video combines Korean-style cherry blossom imagery with a giant music box and features Chopin's Waltz Op.70 No.1 performed by pianist Cho Seongjin, capturing the vibrancy of spring. The video also features a unicorn symbolizing a special spring, and uses anamorphic techniques to enhance the sense of depth and immersion.

New spring-themed media art video being broadcast at Shinsegae Department Store main branch's Shinsegae Square. Shinsegae

Offline spaces at each store have also been enhanced. Cherry blossom installations have been set up at the Gangnam Branch first floor entrance, Daejeon Shinsegae Art & Science second floor, and Daegu Shinsegae Void Area (to be unveiled on March 12), allowing customers to enjoy taking photos in a spring-themed atmosphere.

Cultural content has also been expanded. At Centum City, there will be a lecture series where participants can listen to beloved classical masterpieces and learn about the composers and the background of the music. At the Masan Branch, a small-group flute class with a 2:1 student-to-instructor ratio is being offered. At the Gangnam Branch, lectures will feature performances by world-renowned Korean musicians such as Kyung Wha Chung and Cho Seongjin, as well as opportunities to experience the European art and culture reflected in their music.

In addition, the "Blooming Concert"-featuring musical actors including Son Junho, Michael Lee, and Kai, along with the cast of the musical "Lempicka," professional performance teams, and members of the public-will be held in relay at the Gangnam Branch, Centum City, and Starfield Hanam Branch.

Detailed schedules and application information can be found on the website and application.

Sunjin Kim, Executive Vice President and Head of Sales at Shinsegae Department Store, stated, "To welcome spring, we have prepared a variety of experiences for customers to fully enjoy the season," adding, "We hope that families, couples, and friends will feel the arrival of spring and create wonderful memories at Shinsegae Department Store."

This content was produced with the assistance of AI translation services.