Visit to Suaewon Regional Child Center on February 26
Corporate social responsibility activities for local children
Delivery of popular Toys"R"Us toys and private brand snacks, lunch provided with private brand meal kits
Replacement of outdated library equipment for the new school year
Support for improving the learning environment
Lotte Mart has launched a corporate social responsibility initiative for local children ahead of the new school year.
On March 1, Lotte Mart announced that on the 26th of last month, it visited Suaewon Regional Child Center in Yeonggwang-gun, Jeonnam together with Korea Food for the Hungry International, to carry out the "Toys"R"Us Visiting" program. The event was attended by a total of about 40 people, including Beomchang Kim, Head of HR Innovation at Lotte Mart & Super, Chanwook Park, Head of ESG Sharing Division at Korea Food for the Hungry International, and Soondok Jung, Director of Suaewon Regional Child Center.
On that day, Lotte Mart delivered "Toys"R"Us"’s popular toys, such as board games and LEGO sets, to 39 children at Suaewon, along with "Oneul Joeun" snack packs consisting of seven popular snacks, including "Oneul Joeun Choco Chip Cookies" and "Oneul Joeun Sweet & Savory Jjang Snack." In addition, Lotte Mart provided lunch using meal kits such as "Yorihada X Jung Jiseon Kancho Chili Shrimp" and "Yorihada X Jung Hoyoung Kitsune Udon."
On the 26th of last month, after conducting the 'Toys"R"Us Visiting Rural Areas' social contribution activity at Suaewon Regional Child Center located in Yeonggwang-gun, Jeollanam-do, (from left) Beomchang Kim, Head of HR Innovation Division at Lotte Mart Super, Sundoek Jeong, Director of Suaewon Regional Child Center, and Chanwook Park, Head of ESG Sharing Division at KIA Korea Development photographed a commemorative picture. Lotte Mart
Furthermore, the company improved the learning environment by replacing old bookshelves in the center’s library, and offered an upcycling bag-making program to provide an opportunity for environmental education.
Lotte Mart plans to continue its win-win activities this year, focusing on rural areas. Following last year’s "Badae Jinsim" campaign, which promoted mutual growth with fishing villages, the company will carry out the "Win-Win Seeds" project this year, which centers on discovering young farmers and supporting sales channels for high-quality agricultural products.
Meanwhile, "Toys"R"Us Visiting" is Lotte Mart’s flagship corporate social responsibility activity, supporting toys and snacks for children from vulnerable groups. In December last year, the company also visited Bobath Hospital to hold a Christmas event for hospitalized children, continuing its sharing activities for children. Starting this year, the program will be expanded to rural areas, aiming to provide practical support to children in regions with relatively limited access to cultural and educational infrastructure.
Beomchang Kim, Head of HR Innovation at Lotte Mart & Super, said, "Children who will lead the future of rural areas must grow up healthy in order to create a sustainable society," adding, "As a leading retailer, we will continue to operate win-win events together with local communities."
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