SFG Shinhwa Food Group (hereinafter referred to as SFG), a leading company in the dining industry, announced on February 27 that its flagship brand, Songdo Galbi, was awarded the top prize in the “Top 3 Galbi Brands” category at the “2026 Consumer Choice Best Brand Awards.”
The awards ceremony, hosted by Forbes Korea and JoongAng Ilbo and sponsored by the Ministry of Science and ICT, the Ministry of Trade, Industry and Energy, and JTBC, recognizes the brands that have earned the highest level of consumer trust across industries. The event was held at the Grand Ballroom of The Plaza Hotel in Seoul.
Songdo Galbi received high marks across all criteria-including vision and organizational culture, brand management, and consumer satisfaction and trust-earning the honor of the grand prize. With this award, SFG aims to further strengthen the reputation of K-Galbi as one of Korea’s top three galbi brands.
Opened in 1998 in Songdo, Incheon, Songdo Galbi has established itself as one of the “Top 3 Galbi” brands in Korea, alongside Suwon Wang Galbi and Pocheon Idong Galbi. It is recognized for carrying on the culinary tradition of the old Songdo Amusement Park, evolving into a modern premium dining brand and expanding from local cuisine to a nationwide name.
Songdo Galbi’s strength lies in its insistence on premium raw meat and its special 72-hour marinade aging process. By carefully selecting raw ingredients, the brand achieves a rich flavor and tender texture, while its direct management system and philosophy that “water is also food” place the highest priority on quality and customer health.
In particular, the menu is optimized for family dining and group gatherings, offering marinated beef galbi, pork galbi, and even premium Korean beef (hanwoo) all in one place. Songdo Galbi is recognized as a gourmet solution that caters to the tastes of all generations.
Currently, Songdo Galbi operates locations not only at its Songdo, Incheon headquarters, but also in major cities nationwide, including Pyeongchang, Chang-dong, Munjeong, and Gwangjang in Seoul; Bundang, Pangyo, Gwanggyo, Yongin, Anyang, Gwangmyeong, Guri, Hwaseong, and Goyang in Gyeonggi Province; Sejong; Haeundae in Busan; Yeongjongdo in Incheon; and Cheonan.
An SFG representative stated, “It is especially meaningful that consumers have directly recognized our efforts, as we have always focused solely on taste, quality, and customer satisfaction. Moving forward, as a leading dining company representing Korea, we will continue to promote the excellence of K-Galbi to the world and deliver lasting inspiration to our customers.”
Meanwhile, SFG continues to run the “Injeong (Warmth) Sharing Campaign” to foster coexistence with local communities. The company has donated goods to welfare organizations for vulnerable groups in each region-including Seoul (Dobong, Jongno, Gwangjin, and Dongjak Districts), Incheon, Sejong, Suwon, and Cheonan-where Songdo Galbi branches are located. Over the past three years, SFG’s cumulative sales have surpassed 1 trillion won, and since its founding, total visitor numbers have exceeded 80 million.
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