Cotopaxi Opens Pop-Up Store at Shinsegae Gangnam, Unveils SS26 Lineup

[Photo by Cotopaxi]

Outdoor brand Cotopaxi has launched a pop-up store at the Shinsegae Department Store Gangnam branch in Seoul, marking its entry into the Korean market. On February 27, Cotopaxi opened the pop-up on the 8th floor of Shinsegae Department Store Gangnam, showcasing the entire SS26 lineup to local consumers. The opening day saw a steady stream of visitors to the site.

The Cotopaxi pop-up store featured displays utilizing the brand’s signature color palette. The vibrant and diverse color combinations set the store apart from conventional outdoor retailers.

The 'Del Dia' collection zone, which features one-of-a-kind color combinations for each product, attracted continuous attention from visitors. One attendee commented, "It feels more like a lifestyle brand than a typical outdoor label," adding, "Each bag’s color combination is unique, so there’s a wide range to choose from."

This pop-up not only unveiled backpacks but also introduced the full range of SS26 season apparel. Spring items such as lightweight jackets, fleeces, and windbreakers were curated under the concept of “clothes you can wear to leave right now.”

Customers in their 20s and 30s who visited the store tried on products to compare fits and colors, and some items received size inquiries immediately after the opening. An on-site representative stated, "This is the first offline space where all apparel can be seen together since the official launch."

To celebrate the opening, the pop-up is also hosting special events. Visitors can participate in a raffle event with limited quantities, as well as receive promotional gifts based on purchase amounts.

The Cotopaxi pop-up at Shinsegae Department Store Gangnam will operate for about two weeks, from February 27 to March 12. This pop-up serves as both the official launch of the SS26 collection and a strategic platform to assess Cotopaxi’s position in the Korean market.

The atmosphere onsite suggests the event is more significant than just a new brand opening. Cotopaxi delivered its first impression to Korean consumers with bold colors and messaging that sparked enthusiastic responses.

This Shinsegae Gangnam pop-up marks the starting point for Cotopaxi’s official expansion in Korea. The brand’s values and the “Don’t Wait For Perfect” campaign message were brought to life onsite on the opening day. Cotopaxi plans to expand its activities in the domestic market, using this pop-up as a launchpad.

This content was produced with the assistance of AI translation services.