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"Chicken for 100 Won, H?agen-Dazs for 0 Won": Baemin Launches Month-Long Mega Discount Event in March

Up to 2,000 People a Day Can Get Popular Chicken Menu Items in the "100-Won Deal"
Discount Coupons of Up to 10,000 Won from 90 Food Delivery Brands and More
"0-Won Deals" on 10,000 Popular Grocery and Shopping Items Per Day

Baemin will hold a large-scale discount event throughout March, featuring “0-won deals” and “100-won deals,” and offering discounts of up to 10,000 won on popular products.


Woowa Brothers announced on the 27th that from March 2, for four weeks, it will run “Baemin Festa,” during which customers can enjoy discounts not only on food delivery from major franchises and local favorite restaurants, but also on grocery shopping and retail through Baemin B Mart and other services.


"Chicken for 100 Won, H?agen-Dazs for 0 Won": Baemin Launches Month-Long Mega Discount Event in March

The company changed the event name as it expanded its scope from the existing flagship discount event “Baemin Food Festa” into the broader commerce domain.


In the food delivery service, 90 brands will provide weekly discount coupons of up to 10,000 won, and the “100-won deal” will be offered every day, allowing customers to purchase each brand’s popular menu items for 100 won.


In the first week (March 2-8), coupons of up to 10,000 won will be available for brands such as Cheogatjip Seasoned Chicken, Puradak, and Mom’s Touch. In the second week (March 9-15), first-come, first-served coupons of up to 8,000 won will be offered for use at BHC, Nene Chicken, No More Pizza, and other brands.


In the third week (March 16-22) and the fourth week (March 23-29), coupons worth 7,000-8,000 won will be provided for use at Goobne Chicken, BBQ, Giyoung-i Charcoal-Grilled Two-Chicken, Burger King, and other brands.


During the same period, the “100-won deal” event will also be held, where up to 2,000 people per day will be selected to receive coupons that allow them to purchase popular menu items for 100 won. Starting in the first week with Cheogatjip Supreme Seasoned Chicken, the menu lineup will include BHC Bburinkle Chicken, Goobne Chicken Gochu Basasak Chicken, and BBQ Golden Olive Chicken.


Many local favorite restaurants that are not franchises will also participate in this Baemin Festa, offering a variety of benefits. In the quick commerce grocery shopping and retail services, bold discount events such as “0-won deals,” where popular products are offered for 0 won, will be held.


At B Mart, 10,000 units per day of popular products will be offered at 0 won each week. By week, the lineup will be H?agen-Dazs (regular price 17,900 won), Mandarin Tango 700g (regular price 8,900 won), “Choose-Your-Own Dumplings” 2-pack, and “Choose-Your-Own Ramen” 1-pack, in that order.


In addition to B Mart, customers can also get GS25’s Omori Kimchi Stew Ramen and CU’s Samyang Buldak Bokkeum Myeon Cup, along with different popular products each week, on a first-come, first-served basis through the “0-won deal.”


Meanwhile, the total discounts enjoyed by customers during Baemin Food Festa held from October to December last year were tallied at over 160 billion won. For participating partner stores, the number of orders in December alone increased by 95% compared to September before the event, and even for regular stores, orders rose by 25%.


A Baemin representative said, “By running large-scale discount events simultaneously for both food delivery and quick commerce services, we have significantly enriched the benefits available to customers,” adding, “We will continue to strengthen customer benefits so that they lead to increased orders for our partner stores.”

This content was produced with the assistance of AI translation services.


© The Asia Business Daily(www.asiae.co.kr). All rights reserved.


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