Content Garners 3 Million Views
Shinsegae Casa announced on the 27th that lifestyle brand JAJU's "Acupressure House Slippers" have gone viral on social media (SNS), leading to strong sales.
As user review content recently spread online, 5,400 pairs of the Acupressure House Slippers were sold over five days from the 22nd, generating sales of 100 million won.
According to JAJU, the product first began attracting attention last year when a famous idol group member was seen wearing it on a TV show.
Then, last week, an influencer active on X (formerly Twitter) bought the slippers and posted a review, which triggered a full-scale surge in interest. The post drew about 3 million views and became a major talking point, and as the content spread, inquiries and orders for the product also jumped sharply.
JAJU's Acupressure House Slippers are designed to show which parts of the body are connected to the main acupressure points on the soles of the feet. The open-toe design reduces any feeling of tightness on the feet, and the part that wraps over the instep features Velcro adjustment.
A JAJU representative said, "Going forward, JAJU will continue to develop and introduce practical solution products that address small inconveniences in everyday life."
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