Volvo EX30 Sells 1,000 Units in Just One Week After Price Cut

Customers in Their 30s and 40s Account for 60% of Contracts... Strong Demand Among Younger Female Buyers

Volvo Cars’ aggressive pricing policy, which has lowered the entry barrier in the imported premium electric vehicle market, is translating into tangible results.

Volvo Car Korea announced on the 27th that, within just one week of unveiling a price cut for its all-electric SUV EX30, the number of new contracts had surpassed 1,000 units. This performance is seen as evidence that the EX30’s product competitiveness and pricing strategy are being recognized in the market, even amid increasingly fierce competition in the EV segment.

Earlier, in order to lower the threshold for imported premium EVs, Volvo Car Korea reduced the selling prices of the EX30 and EX30 Cross Country (CC) by up to 7.61 million won per trim. As a result, based on the application of eco-friendly vehicle tax benefits, the EX30’s prices have been adjusted to 39.91 million won for the Core trim, 44.79 million won for the Ultra trim, and 48.12 million won for the EX30CC Ultra trim.

An analysis of contract data showed that customers in their 30s and 40s accounted for about 60% of total contracts, driving the model’s popularity. In particular, among customers in their 30s, the proportion of female buyers was relatively high, indicating that the vehicle has effectively targeted the lifestyle of younger consumers. By trim, around 5% of buyers chose the entry-level Core trim, and the company plans to secure additional supply going forward to broaden customer options.

The customer care program aimed at strengthening brand loyalty will also be expanded. For customers who took delivery of the EX30 at the original price, Volvo Car Korea will provide an additional “1-year / 20,000 km warranty extension” benefit. Accordingly, the existing 5-year / 100,000 km warranty will be extended to 6 years / 120,000 km, and for customers who have already received a 6-year warranty, the coverage period will be extended up to 7 years / 140,000 km.

A Volvo Car Korea representative said, “This performance is the result of the EX30’s product appeal and global pricing strategy aligning with the demands of Korean consumers,” adding, “We will continue to strengthen our premium services to deliver the value of Swedish luxury and take responsibility for the ownership experience even after purchase.”

This content was produced with the assistance of AI translation services.