Dong-A Pencil has launched a multipurpose painting marker, "MY Acrylic Marker," in line with growing demand for DIY and home decor. As personal hobby activities and the self-interior market have expanded in recent years, interest in acrylic-type markers that can be easily used on various materials has been continuously increasing.
MY Acrylic Marker is made with water-based acrylic ink, which produces less odor and allows users to work indoors without irritation. It delivers excellent color expression, providing vivid and clear colors with a single stroke, and once dry, it maintains relatively stable color fastness.
MY Acrylic Marker is designed to be applicable to a wide range of materials, including canvas and paper, glass and ceramics, wood materials, and fabrics. It can be widely used not only for hobby art, but also for making home decor items, custom goods, and for classroom use.
It has been released in a total of 12 colors, including standard colors and metallic colors. In particular, its versatility has been enhanced by including silver, a metallic shade with high consumer preference.
With vivid colors and consistent ink flow, even beginners can use it relatively easily, and it is also suitable for layering and adding highlights.
MY Acrylic Marker has been planned with adult hobby-art beginners, DIY and handmade creators, art majors and professionals, and art academies and educational settings as its main target users.
In trial groups conducted alongside the product launch, it has received positive evaluations for its color performance and ease of use, and there has been ongoing feedback that it is also highly useful in classes for children.
Recently, the acrylic marker market has shown a tendency to be polarized between low-priced Chinese products and high-priced Japanese brands. Through MY Acrylic Marker, Dong-A Pencil aims to position the product as one that satisfies both reasonable pricing and stable quality.
As demand for acrylic markers continues to grow, driven by the spread of DIY and customization culture not only in Korea but also overseas, attention is focusing on whether MY Acrylic Marker can secure competitiveness in the market.
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