"KOREA," an English-language periodical published by the Ministry of Culture, Sports and Tourism, has won a main award at the "iF Design Award 2026," one of the world's most prestigious design competitions.
The Ministry of Culture, Sports and Tourism announced on the 26th that KOREA received a main award in the Public & Social Campaign Branding category of the Branding & Communication Design discipline at the iF Design Award 2026.
KOREA, the English-language periodical published by the Ministry of Culture, Sports and Tourism. Ministry of Culture, Sports and Tourism
First launched in Hanover, Germany, in 1953, the iF Design Award is regarded as one of the world's top three design awards, alongside Germany's "Red Dot Design Award" and the United States' "IDEA."
This year, more than 10,000 entries were submitted from 68 countries worldwide across nine disciplines, including Product, Branding & Communication, and User Experience (UX). A panel of 129 international jurors evaluated the entries comprehensively, assessing design innovation, communication effectiveness, social impact, user experience, and other factors to select the winners.
The ministry explained that this award recognizes how KOREA has integrated Korea's national image, including its culture and arts, into a modern visual language, and how it has effectively combined editorial design and content so that international readers can intuitively understand it.
A policy official at the Ministry of Culture, Sports and Tourism stated, "This award is an achievement that proves the global competitiveness of KOREA, which promotes Korean culture overseas," adding, "The ministry will continue to expand our country's brand value through creative content and design."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
