Chuncheon City Kicks Off Full-Fledged "Stay-Type Tourism" Linked to the Soyang Art Circle
Coexistence Meeting Held with Geunhwa and Soyang Commercial Districts...Completion on March 11
Sharing Plans to Build a Major Tourist Attraction...Detailing a Tourism Structure that Connects Stays and Spending
Chuncheon City in Gangwon Province (Mayor Yook Donghan) has begun official communication with residents and merchants of Geunhwa-dong and Soyang-dong to finalize a tourism-retail linkage strategy centered on the Soyang Art Circle.
Chuncheon City (Mayor Yuk Donghan) is officially engaging in talks with residents and merchants of Geunhwa and Soyang-dong on the 26th to concretize a tourism-commercial linkage strategy centered on the Soyang Art Circle. Provided by Chuncheon City
On the 26th, Chuncheon City held a "Soyang Art Circle-Geunhwa and Soyang Commercial District Coexistence Meeting" at a cafe in Geunhwa-dong, with 14 participants including the Geunhwa and Soyang Autonomous Commercial District Association, the Beongae Market Merchants Association, and resident representatives.
With the completion of the Soyang Art Circle, Chuncheon City has designated this space as a new tourism landmark in the downtown area. The city organized the meeting to share concrete implementation plans aimed at strengthening its role as a hub for attracting tourists and expanding visitor flows to nearby traditional markets and neighborhood commercial districts.
In this context, the city shared its plan to turn the Soyang Art Circle into a major tourist attraction and its plan to revitalize the Geunhwa and Soyang commercial districts, and emphasized the need for linkage strategies so that the influx of tourists can be translated into actual sales growth for local businesses.
In particular, focusing on the main pedestrian route connecting the Soyang Art Circle to Beongae Market, the city plans to operate experiential programs such as night markets, weekend markets, stamp tours, and receipt-verification events to build a structure in which tourism leads to local spending. The idea is to shift from simple sightseeing visits to stay-type tourism that includes dining, experiences, and consumption, thereby boosting the vitality of local commercial districts.
Participants agreed that it is necessary to improve guidance systems, pedestrian routes, and experiential content so that visitors to the Soyang Art Circle can naturally move on to traditional markets and neighborhood commercial areas. They also stressed that it is important to operate programs continuously in connection with the commercial districts and to establish a regular communication system so that the influx of tourists does not end with simple visits but leads to real increases in sales.
Meanwhile, the Soyang Art Circle is an urban tourism hub that redefines the Hoban Intersection circular overpass as a space combining art and tourism. Applying the concept that a single artwork is completed as one walks along the circular structure, it has been designed to offer views of both the Soyang River sunset and the nightscape. The city plans to extend this image across the entire downtown area through a unified wayfinding system and tourism product development using the same pattern. After completing the elevator inspection in early March, the completion ceremony is scheduled for March 11.
Mayor Yook Donghan said, "The Soyang Art Circle is not just a pedestrian facility, but a hub that will transform the urban tourism structure," adding, "We will create a system in which tourism directly leads to the revitalization of commercial districts so that it can provide tangible benefits to the local economy."
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