From All-in-One to Anti-Aging Haircare: A Harmony of Naturally Derived Ingredients and Premium Perfume-Grade Fragrances
The premium vegan beauty brand "Pawpaw Labo" officially launched in February, making a full-fledged entry into the beauty market.
Pawpaw Labo is a holistic beauty brand built on the key active ingredients of pawpaw, known as the "fruit of angels," and embodies the brand philosophy of "a touch of an angel for your skin, the calm of nature for your life." By combining naturally derived ingredients with derma skincare technology, it offers beauty solutions that consider both comfort for the skin and everyday life, delivering a differentiated user experience that goes beyond simple cleansing.
With its launch, Pawpaw Labo is introducing a total of two lines: the All-in-One line, a vegan care range for the whole family, and the professional functional haircare Anti-Gravity Volume line.
The "All-in-One Shampoo & Body Wash" and "All-in-One Hair & Body Conditioner" contain papaya fruit extract and facial derma ingredients, and are specialized in exfoliation care and moisturization for the skin. As all-in-one products that can care from scalp to body in a single step, they are safe for the entire family to use, and their premium perfume-grade mango & coconut fragrance, reminiscent of Maldivian beaches, completes an exotic healing time.
The functional haircare line, consisting of "Anti-Gravity Volumizing Shampoo" and "Anti-Gravity No-Wash Treatment," offers a 3-in-1 anti-aging solution that simultaneously provides volume care, alleviation of hair loss symptoms, and fragrance care. Naturally derived derma skincare ingredients help improve the scalp environment, delivering healthy strength all the way to the hair ends. In particular, the signature "Adel Rose" scent has been drawing attention since the initial launch for its long-lasting hair perfume effect that lingers subtly like a fine fragrance.
A Pawpaw Labo representative said, "Through the vitality of the pawpaw fruit, a pure gift from nature, we aim to deliver a sense of calm in everyday life that feels like the touch of an angel," adding, "Through a holistic beauty experience that considers not only skin and hair, but also the user's senses, we will continue to propose a new direction in the beauty market."
Meanwhile, detailed information on Pawpaw Labo's full product lineup and brand story, following its official launch in February, is available on the brand's official website.
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