"Even 2,000 Won Is Too Much, It Has to Be 1,000"... Daiso Expands Its Overwhelming Ultra?Cost-Effective Lineup

Daiso "People's Lucky Find: 1,000-Won Happiness Special Exhibition"
Lineup of About 400 Products... Planned for Around 400 Stores

Aseong Daiso announced on February 26 that it will hold the “Gukmin Deuktem: 1,000-Won Happiness Special Exhibition.”

This special exhibition consists of a total of around 400 products under two themes: “Gukmin Deuktem,” which features ultra-cost-effective daily necessities such as kitchenware, cleaning supplies, and hygiene products, and “1,000-Won Happiness,” which offers surprising value for just 1,000 won. It is currently being showcased as a dedicated special corner at around 400 Daiso stores nationwide, and the company plans to expand it to all stores in the future. The products are also available on Daisomall.

Aseong Daiso E-mart Godeok Store 'Gukmin Deuktem: 1,000-Won Happiness' corner. Aseong Daiso

“Gukmin Deuktem” focuses on products that deliver exceptional cost-effectiveness even among Daiso’s value-for-money items. For products that already have strong sales, Daiso has either increased the quantity supplied at the same price or enhanced their quality. For example, the “Design Paper Cup (184 ml)” 500-won pack has been increased from 40 cups to 50 cups, and the 1,000-won pack has been increased from 80 cups to 100 cups. The “Take-out Paper Cup” pack has been increased from 100 cups to 120 cups for 5,000 won, and the cup thickness has also been increased to improve ease of use. The “Disposable Drain Filter 50 Sheets” remains a 1,000-won product, but the previous 45-sheet pack has been increased to 50 sheets, and the finish has been upgraded from regular stitching to double high-frequency sealing, while keeping the price unchanged. The “New Mom Screen Sanitary Gloves” pack has been increased from 70 to 80 gloves, and the glove thickness has been raised from 23 mic to 25 mic to improve quality.

“1,000-Won Happiness” is composed of products that offer remarkable value at 1,000 won. Around 50% of all Daiso products are priced at 1,000 won, so 1,000-won items have a special meaning at Daiso. “Neocell Batteries,” selected in 2024 by the Korea Consumer Agency as the “Best Value-for-Money Battery,” are priced at 1,000 won for a pack of four AA batteries and 1,000 won for a pack of four AAA batteries. The lineup also includes products that deliver value exceeding 1,000 won across various categories, such as the “Round Non-Slip Hanger (5 pieces),” “Mini Canvas (10 x 10 cm),” and “Zipper Bag Dental Floss (70 pieces).”

The “Gukmin Deuktem” and “1,000-Won Happiness” corners will be operated on a permanent basis, with plans to further enhance the product selection. These corners feature products carefully curated by MDs from among Daiso’s offerings that are considered the best in terms of quality, price, functionality, and design.

An Aseong Daiso representative said, “The longer this period of high prices continues, the more people will look for products with high cost-effectiveness,” adding, “Daiso will continue to do its utmost to deliver surprising value to our customers with overwhelmingly ultra-cost-effective products.”