Signed $500,000 Export Contract with Shanghai Trading Company
Full-Scale Exports of Saffron Stick Jelly "Safrise" to China
Expansion of Asian Distribution Network from Hong Kong and Taiwan to China
Inner beauty brand Wirenji has secured a bridgehead for entry into the Chinese market. After being officially invited to the “Korea-China Business Forum” hosted by the Korean Chamber of Commerce and Industry on January 5, the company accelerated its global expansion by signing an export contract worth 500,000 dollars with Shanghai-based trading company LAISRO at the “2026 Korea-China Business Partnership Consultation” organized by the Korea Trade-Investment Promotion Agency (KOTRA) on the following day, January 6.
On January 6, at the 2026 Korea-China Business Partnership Consultation organized by the Korea Trade-Investment Promotion Agency (KOTRA), Wirenji signed a $500,000 export contract with Shanghai-based trading company LAISRO. Provided by Wirenji
Through this contract, Wirenji will begin full-scale exports of its first product, “Safrise (SAFRISE),” to China. It is significant in that the company’s efforts to expand its distribution network beyond the domestic market to the whole of Asia have now translated into tangible contract results.
Since first launching its saffron stick jelly “Safrise” in July 2024, Wirenji has steadily expanded its overseas reach. At the “Seoul Food in Bangkok” exhibition held in Bangkok, Thailand, the company signed MOUs with firms from India and Sri Lanka, and it strengthened contact points with domestic consumers by participating in an SSG pop-up event in Seongsu-dong. Subsequently, it boosted brand awareness by diversifying its distribution channels through exports to Taiwan, entry into “SASA,” Hong Kong’s leading beauty and health distribution channel, and listing on Qoo10 Japan in Japan.
Safrise is a stick jelly-type product that contains an extract from the stigmas of high-priced saffron flowers. Its key ingredient, “SATIEREAL®,” is known as a premium material used as a weight control support ingredient, with patents in 7 countries and approvals in 14 countries worldwide. Research results have reported that it may help improve mood, suppress binge eating, and support sound sleep by increasing serotonin levels. Each stick of the product contains 176.5 mg, matching the content level used in SATIEREAL clinical studies.
In addition, vitamins B1, B2, and B6 from Germany-based DSM were blended to enhance nutritional synergy, and sweetness was achieved using only alternative sweeteners such as orange concentrate, fructooligosaccharides, erythritol, and enzyme-treated stevia. It is the first saffron-related food product to be introduced in a stick jelly format, with a focus on managing mood and eating habits in daily life by improving portability and ease of intake. The product is manufactured at a domestic production facility certified with HACCP.
Wirenji co-CEOs Kim Sungmi and Lee Soonjang stated, “Our goal is to establish ourselves as a K-inner beauty brand that helps balance mind and body amid the stressful environment of modern life,” adding, “Starting with China, we will expand into the Asian market, and then move into North America and Europe to grow into a healthcare brand that represents Korea.”
Wirenji’s latest export contract to China is seen as a signal that functional healthcare products under the K-inner beauty banner are beginning to prove their competitiveness in the global market. Beyond one-off participation in events, the fact that it has led to an actual contract signing raises expectations for future expansion into Asian and global markets.
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