[Today's New Arrivals] B.READY Launches "Oil Capture All-in-One Lotion"... "25% Less Oil After Use"

Instant Improvement for Oily and Combination Male Skin

Amorepacific announced on February 26 that its men’s cosmetics brand B.READY will launch a new product, “Oil Capture All-in-One Lotion,” which can simultaneously address excess sebum and inner dryness.

This new product was developed with a focus on the fact that the main skin concerns for men center on oiliness and shine, concentrating on controlling excessive sebum while replenishing necessary moisture. “Oil Capture All-in-One Lotion” is characterized by delivering a “matte on the outside, hydrated on the inside” feel to the skin.

Biredi, Oil Capture All-in-One Lotion. Amorepacific

“Oil Capture All-in-One Lotion” combines zinc minerals and natural mineral ingredients to suppress excessive sebum and effectively absorb shine. In human application tests, the amount of skin oil decreased by an average of 25% immediately after use, and the product minimizes stickiness on the skin’s surface, making it particularly suitable for oily and combination skin.

Along with sebum care, its moisturizing function has also been enhanced. A complex that combines ultra-low-molecular-weight nano hyaluronic acid and nine types of hyaluronic acid delivers moisture deep into the skin, and it has been verified that skin moisture content increases by 27% immediately after use. With a non-sticky yet hydrating texture, it helps maintain a fresh post-cleansing condition.

In addition, a “triple soothing formula” that blends green tea, postbiotics, and cica ingredients quickly calms skin and pore areas that have become sensitive due to external irritation. It has also completed non-comedogenic testing, so it can be used comfortably even on acne-prone skin.

Since B.READY introduced Korea’s first “cover lotion” category in 2023, the brand has rapidly expanded its presence in the men’s beauty market. The new product is significant in that it expands the lineup beyond makeup to provide a practical care solution for men who are new to skincare.

A B.READY representative said, “This all-in-one product combines oil-control care and deep hydration in one formula, reflecting the characteristics of men’s skin, which often experiences excess sebum, shine, and inner dryness at the same time,” adding, “It will deliver a high level of satisfaction to male consumers who want a fresh, non-sticky feel.”