Proving Urban Brand Competitiveness
Based on Local Food Culture
The Wonju Mandu Festival won an award at the K-Brand Awards for the second consecutive year, in both last year and this year.
Wonju-si's Wonju Mandu Festival won the K-Brand Awards for the second consecutive time. Provided by Wonju-si
This award is especially meaningful in that the Wonju Mandu Festival has been recognized not as a one-off event, but as a sustainable urban brand content with competitiveness and growth potential.
The Wonju Mandu Festival received high marks for centering on mandu, a traditional food of local traditional markets, unfolding its origin story and meaning through storytelling, and expanding traditional markets and the original downtown commercial district into festival venues, thereby boosting the local economy and encouraging citizen participation at the same time.
In particular, the festival was cited for building a differentiated festival model that combines food culture with performances and the arts through culture and arts programs and experiential content themed around mandu, and for establishing an operational approach in which local merchants and citizens participate together, which were key factors behind its consecutive awards.
Wonju City plans to further strengthen the Wonju Mandu Festival as a representative food-culture urban brand of the region and to develop it into a sustainable festival model in which traditional markets and the original downtown grow together.
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