AI-based CRM and data platform company Obzen (Co-CEOs Jeon Bae-moon and Yoo Yong-hee) announced on the 25th that it has completed the absorption-type merger of data engineering specialist Jalesia and officially launched as an integrated corporation.
The merger was finalized after a series of procedures, including the closing of the acquisition transaction, financing, and a paid-in capital increase involving management participation. As a result, Obzen has completed its transformation from a business structure focused on AI CRM into an integrated AI data platform company that also encompasses data engineering, business intelligence (BI), and management information analysis capabilities.
Jalesia, which has now been absorbed into Obzen, is a company that has recorded more than 20 consecutive years of profits in the data analysis and consulting field and has secured a stable growth base by serving over 1,000 B2B clients, mainly in the manufacturing and public sectors. Obzen has also continued its growth in performance by recently expanding its business based on agentic AI and customer data analytics. Since both companies are combining while in a growth phase, this merger goes beyond simple supplementation and represents the consolidation of growth drivers.
Through the merger, Obzen has expanded its industry portfolio by adding the manufacturing and public sectors to its existing finance- and distribution-focused business areas. The customer bases of the two companies have almost no overlap, creating a structure in which the market coverage naturally expands upon integration.
On the technology side, Obzen's AI modeling and customer data analysis capabilities are being integrated with Jalesia's data engineering and BI capabilities, making it possible to build an enterprise-wide AI system that connects not only sales and marketing, but also overall operations and decision-making. The company stated that, based on this, it plans to actively respond to AI transformation demand across industries.
The financial base has also been strengthened. Following the completion of the merger, Obzen has secured more than 20 billion won in cash and cash equivalents, and this level of cash and cash equivalents is expected to be maintained at or above the pre-merger level. The company explained that it minimized cash outlays during the acquisition process while still securing capacity for growth investments.
The dual-CEO structure for organizational management will be maintained. Existing Obzen operations will continue to be overseen by CEO Jeon Bae-moon, while the Jalesia business will be overseen by CEO Yoo Yong-hee, sustaining a responsible management system based on independence. In addition, Jalesia's key executives will be succeeded without change, and participation by the existing Jalesia management in the paid-in capital increase has strengthened organizational stability and business continuity in the early phase of integration.
Once the performances of the two companies are combined, Obzen will be reshaped into an AI data platform company with annual sales in the 60 billion won range. The company stated that it has secured not only larger scale, but also industry scalability, technological integration, organizational stability, and financial soundness, thereby establishing a foundation for mid- to long-term growth.
Obzen CEO Yoo Yong-hee said, "This absorption-type merger is a turning point for Obzen to leap from an AI CRM company into a platform company that integrates and operates data across all industries," adding, "Based on a stable financial foundation, we will continue to enhance our technology and expand our markets to increase corporate value."
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