[Report] Maggie Kang Makes Surprise Appearance at Galaxy Unpacked...Rain Fails to Dampen the Excitement

Galaxy Unpacked 2026 Kicks Off in San Francisco, United States
Over 1,500 Media and Influencers Gather from Around the World
One-Hour Product Showcase...Audience Cheers for New Features

Samsung Electronics held an event on the 25th (local time) where its third-generation artificial intelligence (AI) phone, the Galaxy S26 series, was unveiled to the world for the first time.

Kang Maggie, director of the Netflix animated series K-Pop Demon Hunters, attended Samsung Electronics' Galaxy Unpacked 2026 held in San Francisco, USA on the 25th (local time). Unpacked press corps

On the morning of the event, in front of the Palace of Fine Arts in San Francisco, USA, where Galaxy Unpacked 2026 took place, media and influencers from around the world gathered, creating a bustling scene.

Although it was a cloudy day with light rain and a temperature of 15 degrees Celsius, the venue heated up with the enthusiasm and anticipation of the crowd who had waited a year to see the next-generation Galaxy S series. [Related article = "Call Me a Taxi" Galaxy S26 Makes AI Easier to Use..."Targeting 800 Million Units in Sales"]

The approximately 1,500 attendees were busy filming every corner of the exhibition hall with their phones and cameras to capture the vivid atmosphere of the site.

Before the event began at 10 a.m., familiar songs such as BTS's "Butter" and "Golden," an original soundtrack from K-Pop Demon Hunters (hereafter K-Pop Demon Hunters), filled the venue and heightened the excitement.

In particular, Maggie Kang, director of K-Pop Demon Hunters, served as a creative advisor for this Galaxy Unpacked and drew attention by appearing in person at the event.

Director Maggie Kang, with a bright smile on her face, took commemorative photos with attendees and enjoyed the celebration marking the launch of the next-generation AI phone, the Galaxy S26.

She is known to have participated in the overall storytelling, including planning of the event, structuring of the announcement messages, invitation design, and stage production elements.

Director Maggie Kang said, "Samsung plays a special role as a bridge connecting tradition and the future," adding, "Unpacked also felt like a source of cultural inspiration that goes beyond a simple product launch."

Inside the venue, traditional Korean confection Yakgwa was served at the refreshment corner, showcasing K-culture.

This Galaxy Unpacked event, where the Galaxy S26 series and Galaxy Buds4 series were unveiled, featured about one hour of product introduction sessions.

In particular, the reaction to the Galaxy S26 series, which, as a third-generation AI phone, further advances innovation and enables easy and intuitive use, was extremely enthusiastic.

Every time a new feature of the product was introduced, cheers and applause repeatedly erupted from the audience.

The Agentic AI function that automatically searches and runs apps, the photo editing tool that materializes imagined images, and the "Privacy Display," introduced for the first time in the global mobile industry, all received positive responses.

Attendees tried out the devices in the experience zones set up throughout the venue and were busy sharing the news in real time with the world via social networking services (SNS) and media.

President and CEO Roh Tae-moon, Head of the DX Division, emphasized that AI should become the foundational infrastructure of our lives and be able to operate seamlessly for anyone, anywhere.

He said, "We are continuously moving forward to close the gap between the potential of AI and real-life experiences," adding, "We will pursue innovations that improve quality of life and strive to provide the same quality of experience for everyone."