Yeongcheon City Injects Vitality into Local Economy by Attracting Winter Training Camps and Sports Events... 500 Million Won Economic Impact

Indoor Sports Infrastructure and Stay-Type Marketing Combine to Boost Off-Season Local Commerce

Yeongcheon City is achieving clear results in revitalizing the local economy by successfully hosting nationwide sports competitions and attracting winter training camps in time for the winter season.

On the 11th, Yeongcheon City announced that it has generated tangible consumption effects across the lodging and service industries through "stay-type sports marketing," which links indoor sports facilities that are less affected by weather conditions with the city's lodging and dining infrastructure.

Scenes from the judo winter training camp held in Yeongcheon City from the 3rd to the 13th. Provided by Yeongcheon City.

From January 11 to 23, for 13 days, 17 players from the Magok Little Baseball Team in Gangseo-gu, Seoul, held a winter training camp in Yeongcheon City.

From January 27 to February 2, the "3rd Yeongcheon Star Cup Winter Stove League National Middle and High School Volleyball Tournament" was held, bringing about 500 athletes from 32 teams to stay in the region.

In addition, from February 3 to 13, about 1,000 judo athletes from across the country, including Incheon, Seoul, Gyeonggi, South Chungcheong, and South Jeolla, are staying in the region for two weeks, with about 500 people per week, for a winter training camp that also serves as a stove league.

In particular, some of the teams participating in this volleyball tournament allocated a budget of about 10 million won for a seven-day stay to take part in the event. As lodging, meals, and convenience facilities are heavily used due to the athletes' long-term stays, the ripple effect on the overall local economy has been found to be significant.

Referring to the Ministry of Culture, Sports and Tourism's "2024 Domestic Travel Survey Report (Analysis)," and assuming that visitors spend the average domestic travel expenditure in North Gyeongsang Province of about 61,000 won per person per day, it is estimated that a cumulative total of about 8,720 people have stayed in the region so far.

By applying the per capita spending amount and length of stay, the direct economic ripple effect is estimated to have exceeded about 500 million won.

Meanwhile, even after the end of the winter season, various nationwide sports competitions are scheduled to be held one after another, including: the National Taekwondo Championships (Middle School Division) and Asian Games Taekwondo National Team Selection in March; the President's Cup National Business Kendo Championships in June; the National Men's and Women's Sepak Takraw Championships and the Daegu University President's Cup National High School Kendo Championships in July; and the National Team Taekwondo Championships and Martial Arts Competition for the Commissioner General of the Korean National Police Agency Cup, as well as the 37th CBS Cup National Middle and High School Volleyball Tournament in August.

An official from the city said, "Attracting winter training camps and nationwide sports competitions is a representative sports-economy activation policy that provides practical help to local small business owners and self-employed people," adding, "We will continue to expand stay-type sports marketing so that visible results for the local economy can be sustained."

This content was produced with the assistance of AI translation services.