Korea Investment & Securities announced on the 10th that it had carried out a consumer campaign to support the creation of jobs for seniors and promote mutual growth with local communities.
This campaign was designed to help address the issue of senior employment, which has recently emerged as a serious social issue, and the risk of local extinction caused by population decline. The aim is to go beyond simple donations of goods and instead make a tangible contribution to revitalizing the local economy by purchasing products from social enterprises, while sharing social values with pension customers and building a sense of solidarity.
Through the campaign, the Pension Innovation Division of Korea Investment & Securities purchased 2,720 sets of handmade flower tea produced by the social enterprise Hwaitong (花而通) and delivered them to its pension customers. Hwaitong is a social enterprise that uses flowers as a medium to create jobs for local seniors, vulnerable groups, and young people, thereby supporting the self-reliance of the local community.
Kim Sunghwan, CEO of Korea Investment & Securities, said, "By maintaining continuous interest and participation in social issues, we can realize the social value of the pension business and establish a mutually beneficial model that customers can feel in their daily lives," adding, "We plan to continue promoting various social contribution activities that grow together with local communities and enable us to deeply connect with our customers."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
