Turning the 'Promise' of Insurance into Emotional Content
Cover Song Event Features Hwang Garam and More
DB Insurance announced on February 3 that it has released the animated music video series "PROMISE Series," which embodies the value of a 'promise.'
DB Insurance released the animated music video "PROMISE Series," which embodies the value of 'promise,' on the 3rd.
The "PROMISE Series" was designed as branded content that goes beyond the promise of insurance, allowing consumers to relate to and enjoy it in their daily lives. The series consists of three episodes. Each episode has its own theme:
The "PROMIZ" safety episode symbolically expresses the meaning of an "ever-present promise" through the story of three heroes who protect everyday safety and serve as cheerleaders for the PROMY basketball team, leading them to victory.
The "Emotional Pharmacy" health episode is a fantasy drama that depicts a job seeker recovering from emotional wounds, highlighting the role of insurance in caring for not only physical health but also mental well-being.
The "ICE SEOUL" love episode is a road movie set in a frozen Seoul, portraying the warm empathy and comfort of companion families through the journey of a girl and her puppy as they leave the city for a warmer place.
The "PROMISE Series" was first released on the OTT platform TVING and later made available on YouTube. Since its release on the official DB Insurance YouTube channel last month, all episodes have surpassed 3 million views within just ten days.
Starting from February 2, cover song videos by YouTuber Chadabin, emotional vocalist Hwang Garam, and influencer Park Dahye, known for her clear and refreshing voice, have been released, and a cover song support event is currently underway. The event is open for participation on the DB Insurance PROMY brand website until February 28. The original soundtracks from each episode will also soon be available on major music platforms.
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