Created with the Motif of Uiryeong's Representative Symbol, "Sotbawi" (Pot Rock)
Uiryeong County in South Gyeongsang Province announced on January 30 that it has developed a city brand identity (Brand Identity, BI) symbolizing Uiryeong, and will gradually apply it across all aspects of county administration.
This city brand was officially confirmed following the passage of the “Ordinance on the Management of Uiryeong County Symbols (Full Amendment)” at the Uiryeong County Council plenary session held on January 7.
The finalized city brand was inspired by Uiryeong’s representative symbol, “Sotbawi” (Pot Rock), and visually reinforces its identity by embodying the initial consonants “ㅇ” and “ㄹ” of Uiryeong.
In particular, the three stars incorporated into the design symbolize the birthplace of three national figures, capturing the historical significance and pride of Uiryeong as the starting point of Korea’s industrial development.
Additionally, the phrase “Uiryeong, No.1 Place for Wealth” is included, succinctly expressing the spirit of prosperity, challenge, and success within the city brand.
This city brand was completed with the participation of local residents throughout the entire production process. In August 2024, the county established the “Uiryeong County City Brand Production Plan” to reflect the changing times and clarify Uiryeong’s unique identity.
Subsequently, from September 2024 to January 2025, the county gathered residents’ opinions and promoted the production of the city brand, and from March 17 to April 11, 2025, held a nationwide design contest.
After selecting the winning entries from the contest, a resident preference survey was conducted, and the results were reflected in finalizing the design.
Uiryeong County stated that by sequentially implementing public opinion collection, surveys, and contests, it enhanced administrative transparency and consensus, while also achieving cost savings by minimizing the use of external consulting services.
Going forward, the county plans to use the city brand as an integrated symbol for county administration, gradually applying it to various policy promotional materials, events and festivals, tourism content, and public facilities. Through this, Uiryeong aims to consistently build its city image and enhance its external recognition and urban competitiveness.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
