Incredible Buzz's Nutrakos to Hold Year-End Brand Event "2025 NUTRAKOS BEYOND TIME"

Incredible Buzz announced on December 15 that its Italian inner beauty brand, Nutrakos, will host its year-end brand event, "2025 NUTRAKOS BEYOND TIME," on December 18.

This event marks Nutrakos's first official offline event in Korea where domestic consumers are directly invited. It has been organized to sincerely convey the brand’s core philosophy and product value. Until now, Nutrakos has mainly communicated with customers online, but with this event, the brand plans to expand consumer experiences into offline channels and broaden its points of contact.

Nutrakos is a brand that has focused on amino acid-based research for over 30 years, developing a proprietary formula that targets the extracellular matrix (ECM) structure. This research philosophy, which emphasizes restoring the skin’s natural structure, has been recognized in various medical and beauty markets across Europe, the Middle East, and Asia. Based on the trust of medical professionals, Nutrakos has expanded its presence in the global market. The brand has maintained steady growth in the inner beauty sector, with cumulative sales exceeding 8 million sachets.

This year’s "NUTRAKOS BEYOND TIME" event will directly introduce this brand heritage to consumers, offering a fresh interpretation of Nutrakos’s "Time Recovery" philosophy from the customer’s perspective. The event aims to go beyond simple product experiences by strengthening the "real consumer experience," where the brand listens to genuine customer feedback in person-something difficult to achieve online-and engages in direct communication.

A representative from Incredible Buzz stated, "This event is an opportunity for Nutrakos to deliver its research philosophy and brand value to consumers in the most genuine way," adding, "The approach of meeting customers directly, exchanging opinions, and sharing experiences will be an important direction that Nutrakos will continue to strengthen going forward."

Meanwhile, starting with this event, Nutrakos plans to expand consumer participation programs in Korea and enhance the brand experience by connecting online and offline channels. The company will also continue to strengthen its competitiveness in the premium inner beauty market, focusing on its amino acid-based formula and internationally patented ingredients.