Hansung Showcase Wins First Place in Showcase Refrigerator Solutions at the 2025 Korea Industry Awards

Leading the Commercial Refrigeration Market with Distinctive Cooling Technology and Customized Design
Specialized Lineup, Including Flower Refrigerators and Meat Showcases, Receives High Praise and Top Customer Satisfaction Scores

Hansung Showcase, a company specializing in commercial refrigeration and freezing equipment, announced that it has solidified its position as an industry leader by winning first place in the Showcase Refrigerator Solutions category at the '2025 Korea Industry Awards.'

The 'Korea Industry Awards,' sponsored by the Ministry of Trade, Industry and Energy and organized by the Korea Industrial Brand Association, is a prestigious award that selects the top companies that have driven the advancement of their industries through innovative technology and outstanding service over the past year. Hansung Showcase received the highest scores in a comprehensive evaluation covering technological innovation, product durability, design excellence, and after-sales service systems, earning the honor of being selected as this year's top award recipient after fierce competition.

In this year’s review, Hansung Showcase was recognized for elevating its refrigerated showcases beyond simple storage to become true 'display solutions' that are directly linked to increased store sales. The judging panel stated, "Hansung Showcase has accurately identified the rapidly changing retail environment and the needs of small business owners, establishing a proprietary cooling system that maximizes energy efficiency and food freshness," explaining the reasons for its selection.

What particularly drew industry attention was Hansung Showcase's specialized 'refrigerator showcase' lineup. By surpassing the limitations of standard products and equipping each model with temperature and humidity control technologies optimized for different business types, the company has seen a rapid increase in market share across various startup sectors, including cafes, butcher shops, florists, and delicatessens.

The key driving force behind Hansung Showcase's top ranking is its wide product spectrum. At the awards ceremony, the excellence of its flagship product lines-including flower refrigerators, meat showcases, pastry showcases (cake showcases), and delicatessen showcases-was highlighted. The flower refrigerators received high marks for their ability to control minute temperature variations and maintain optimal humidity, preventing petal wilting and preserving the freshness of flowers for longer periods. The use of highly transparent special glass, which displays the natural colors of flowers without distortion, also garnered praise from the judges.

The 'meat showcase' line is another area where Hansung Showcase's technology shines. By combining a powerful cold air circulation system with LED lighting specifically designed for meat, the showcases not only preserve freshness but also enhance the visual appeal of the meat with a vibrant red hue. This has been proven by actual customer feedback, which indicates that the showcases stimulate consumer desire and contribute to increased sales at butcher shops.

The company also demonstrated strong competitiveness in the 'cake showcase' and 'pastry showcase' categories. The application of condensation prevention technology (No-Dew System) ensures that showcase glass remains clear even on humid days, allowing customers to always view desserts in pristine condition. Additionally, the ability to custom-produce pastry showcases in various designs-such as rectangular or curved shapes-to match store interiors has been highly supported by cafe owners. The 'delicatessen showcase,' targeting the growing ready-made food market driven by the rise of single-person households, has been praised for combining hygiene and convenience. By using stainless steel materials, Hansung Showcase has enhanced both durability and hygiene, and offers a range of options from open-type showcases for easy customer access to door-type showcases for superior storage, maximizing space efficiency.

Moreover, since breakdowns in commercial refrigerator showcases can cause critical business losses, rapid after-sales service is essential. Hansung Showcase has established a direct service center and partner network in major locations nationwide, including Seoul and the metropolitan area, operating a 24-hour reception and emergency dispatch system. During the awards review, this nationwide, robust after-sales infrastructure was cited as a decisive factor in driving high customer satisfaction.

Hansung Showcase plans to use this award as a springboard to accelerate its eco-friendly management initiatives. In line with the global trend toward carbon neutrality, the company is proactively introducing environmentally friendly refrigerants with low ozone depletion potential and expanding its lineup of high-efficiency inverter compressor models that drastically reduce power consumption.

In his acceptance speech, the CEO of Hansung Showcase stated, "Winning first place in the 2025 National Service Awards is the result of our employees' dedication in listening to customers on the ground and striving to create better showcase refrigerators," adding, "We will continue to strengthen our expertise in each field, including flower refrigerators, meat showcases, and pastry showcases, and incorporate innovative technologies such as AI-based temperature control systems, to become Korea’s leading showcase refrigerator brand recognized not only domestically but also in global markets."

To commemorate this award, Hansung Showcase plans to launch a special promotion for prospective entrepreneurs. Detailed information can be found on the official Hansung Showcase website and through the customer service center.