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E-Land CEO Cho Dongju: "Rapid Recovery from Logistics Center Fire with 2-Day·5-Day Production System"

Rapid Recovery Amid Complete Destruction of Cheonan Logistics Center

E-Land, which suffered significant damage due to the fire at its Cheonan logistics center, is accelerating the reorganization of its supply chain based on its "2-Day·5-Day Production System."


Cho Dongju, CEO of E-Land World, stated in an internal notice on the 19th, "The company has suffered enormous losses from this incident," but added, "Online deliveries are quickly stabilizing through the group's logistics infrastructure and hub logistics system."


E-Land CEO Cho Dongju: "Rapid Recovery from Logistics Center Fire with 2-Day·5-Day Production System" Yonhap News Agency

CEO Cho emphasized that the 2-Day·5-Day Production System has proven effective during this crisis. The 2-Day·5-Day Production System enables the company to complete the entire process from planning, design, production, ordering, to store implementation within just two days for domestic production, and to produce larger quantities overseas within five days when demand increases.


He explained, "New products manufactured at domestic production bases are arriving and piling up in stores, while winter items at overseas production bases are being produced at an incredible speed," adding, "The 2-Day·5-Day Production System, which we have perfected over years of effort, is finally proving its value."


CEO Cho also pledged full support for the fire site. He said, "Medical staff from E-Land Clinic and employees from our welfare foundation will be dispatched to the Cheonan area to assist with medical care for local residents, civil complaints, and insurance guidance," adding, "We will do everything possible to ensure that the local community and our neighbors do not experience inconvenience during the recovery process."


Additionally, CEO Cho expressed his gratitude to employees who have continued to fulfill their roles despite the turmoil. He stated, "All procedures are proceeding without disruption, and the management is also responding as one team," emphasizing, "The talent, systems, and infrastructure we have built over many years are working together to create synergy, and we are determined to overcome this crisis."


Previously, at around 6:10 a.m. on the 15th, a fire broke out at the E-Land Fashion logistics center in Cheonan, Chungcheongnam-do, and was completely extinguished after 60 hours. The logistics warehouse, which was completely destroyed by the fire, had a total floor area of 193,210 square meters, consisting of one basement level and four above-ground floors. This large-scale logistics facility could simultaneously accommodate 150 trucks, handling up to 50,000 boxes per day and between 4 million to 5 million boxes annually.


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