Attracting Global Attention with the "Glocal Talent Model"
Combining Tradition and Advanced Technology
The Glocal University Promotion Team of National Kyungkuk University (President Jung Taejoo) drew attention by showcasing the "Andong Hanji K-Traditional Innovation" model on the stage of the 2025 APEC Summit, where world leaders gathered.
On October 29, National Kyungkuk University operated a "Hanji Booth" at the "APEC Summit Side Event - 5 Han Content Exhibition Hall," held at the northern plaza of Woljeonggyo Bridge in Gyeongju, Gyeongsangbuk-do. The university exhibited innovative products that combined Andong's traditional hanji with cutting-edge technologies such as artificial intelligence (AI), robotics, and fashion design.
This event was attended by leaders from 21 Asia-Pacific countries and over 200 guests, and was organized to promote Korea's five traditional cultural elements-hanji, hanbok, hansik, hanok, and Hangeul-to the world.
National Kyungkuk University presented hanji as a core material for the industrialization and globalization of K-tradition, introducing a new business model for traditional culture.
Innovative products developed by students from the robotics, AI, fashion, and Korean Wave graduate programs in collaboration with local companies embodied the university's "glocal convergence education philosophy," which combines tradition and technology. These products attracted significant interest from international officials.
President Jung Taejoo stated, "It is very meaningful that the university's creative convergence education achievements have been showcased at the APEC stage, where global economic leaders gather," adding, "We will drive both the global spread of traditional culture and innovative growth of local industries."
Im Jaehwan, head of the Glocal University Promotion Team, emphasized, "Participation in this APEC event serves as a practical stepping stone for the university and local companies to enter the global market," and added, "We will create a global startup ecosystem where aspiring entrepreneurs and local companies grow together, and complete a virtuous cycle model for nurturing future-oriented talent."
The hanji products released at this event were developed through Andong City's cultural city development project, with Somidang CEO Ko Somi serving as the lead mentor and providing professional support throughout the entire process, from product planning to production.
National Kyungkuk University plans to continue integrating K-traditional resources with advanced technologies, developing them into "region-based global brands" that attract worldwide attention.
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